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FISCAL ADVICE FROM PENNY WHYS:Why People Spend What They Don't HaveA Twelve-Step Program for Debt-o-holicsOverconsumption is no longer a rational choice made by a rational human being, It’s an addiction. And like all addictions, it’s driven by something else that needs fixing first.
Some of us choke up regularly over the passing of the old-fashioned virtue of thrift and its kissing cousin, the virtue of foregoing immediate gratification—two disciplines vital if you plan to stock up something in the larder for your growing children or—what is practically the same thing—for emergencies. Savings, we recognize, are crucial to the work-in-progress called modern civilization, but try announcing that in the hinterlands of this late, great republic, where harried citizens still persist in charging up their Master cards to indulge a limitless passion for top-heavy SUVs, plasma TVs, jumbo whirlpool tubs, and weird little octagonal glass boxes full of thingamajigs made in Tianjin.Tell them to ease off on the credit high and you’ll likely be met with cross-eyed stares and sniggers. Not spend? How chintzy! What are you—a Puritan?: a Puritan today occupying a rung on the evolutionary ladder somewhat lower than a mafia hit man but higher than an accountant for Enron, in the estimation of vox populi, Penny notes. Penny, who confesses she has used a credit card only once—and that entirely by accident—would find the whole spectacle amusing, if it were not slightly appalling. What happened, she wonders, to the sturdy householder described in Longfellow’s "The Village Blacksmith"? His brow is wet with honest sweat,The sweating is still going on, all right, only it’s the kind that keeps you awake at night wondering if you can make it to the end of the month. But at this point, I part company with those in financial high places who wonder why consumers don’t simply put their money in their shoes...and keep their head down. A drizzle has started up anon around the globe, they point out, and perpetual summer whites are liable to be ruined. Far be it from me to disagree with the acumen of the set which collects fine homes like the rest of us collect lint on our sleeves.... But the advice seems a tad misplaced. Not because it’s wrong, mind you, but because it’s couched in rational terms. It appeals to the consumer’s good sense. But that begs the question. It's as well to lecture a goldfish on the Heisenberg principle or ask your terrier what it thinks of that new IPO. Assuming that the advice can actually penetrate the dense fog of white sales, red-tag days, markdowns, give-aways, trade-ins and twofers through which the poor schmuck reels through his debt-ridden days, it assumes that the average consumer’s behavior is actually within his control. But it isn’t. By this I don’t mean to suggest that anyone actually held a point forty-four Magnum to his heated temples and forced him to rent-to-own the overstuffed, purple chrysanthemum-printed sofa-manqué on which he gratefully deposits his maxed-out derrière every evening—although personally I don’t know why else he would have....I mean that his consumption is no longer a rational choice made by a rational human being, It’s an addiction. And like all addictions, it’s driven by something else that needs fixing first. In large swathes of their lives, Americans feel so utterly deprived of power, so derailed and dislocated, that compulsive spending is the only way they can reassert control.
And here I break off to grab at the coattails of those readers who dove for the exits at the first mention of the word "addiction." No, I say, stuffing them back into their seats, I am not about to turn your trusty Reckoning over to Dr. Phil or Dr. Laura; cross my heart, not even to Oprah or Dr. Chopra. I mean to fatten your purse but leave your persona alone. My therapy is fiscal, not Oedipal. Its goal is to point out—and remedy—the underlying reason why American consumers spend and will continue to spend whenever possible: which is that, in large swathes of their lives, they feel so utterly deprived of power, so derailed and dislocated, that compulsive spending is the only way they can reassert control—never mind if it’s a completely ersatz control borrowed from MBNA at a thirty percent variable rate per annum. The credit card sinner sins, goes bankrupt, borrows and then sins again. And if he falls to his knees at day’s end, it’s not in sackcloth and ashes or with weeping and gnashing of teeth, but only to mutter—forgive us our debts.... And why not? Ours is the empire, the power and the glory, deficits without end..... But the truth is that your average Jane and Joe—to line them up in politically impeccable order—have never been less in control. And the uncomfortable little skeleton knocking about in the dark recesses of the Homeland’s collective closet is that the alacrity with which Yankus Ordinarius charges is entirely driven by the degree to which he is not in charge. And he is not in charge anymore of almost anything. Not of his home—mortgaged to strangers playing hot potato with exotic debt packages; not of his health—held to ransom by a larcenous triumvirate of hospital chains, drug cartels, and insurance conglomerates; and not of his education—administered in lethal doses over almost two decades of his life at rates that shoot up faster than a Swiss junkie at a free needle clinic. Yankus Ordinarius is not a spendthrift at all. In fact, most of his money is squirreled away in "big- ticket" items—mortgages, health premiums and college loans—socially mandated "future savings."
When you think about it in those terms, Yankus is not a spendthrift at all. In fact, most of his money is squirreled away....only not for a tidy heap of nuts he can bite into in the future but for "big- ticket" items—mortgages, health premiums and college loans—that bite into him, instead. Month after month, year after year. Socially mandated "future savings." For them he toils like a helot* in the mines. For them he remains so powerless over his financial destiny that it takes a fling at the car dealer or the mall for him to enjoy having money at all. Exhausted by life-long cohabitation with big debt, his financial cojones craves that weekly liaison with a cute little credit card. Exhausted by life-long cohabitation with big debt, Yankus craves that weekly rush of power he gets when he flashes plastic and—finally—enjoys his earnings.
His addiction to debt—like all addictions—is an addiction to the rush of power he gets when he flashes plastic and—finally—enjoys his earnings. If the delusion of power comes with a heavy dose of insolvency—well, he’ll take two now and call a bankruptcy lawyer in the morning.And so you get the dipsomaniac of debt, staggering from one financial crisis to the next, until he passes out broke on the steps of his million dollar cracker-box in the suburbs. And it is for him—or her—that Penny, thumbing through her well-worn Rule Book of Fiscal Sanity, comes up with the copyrighted Twelve-Step Program for Debt-o-holics. Notice that the program does not appeal to the consumer’s rationality. Penny assumes he has none. Instead, like any program of religious conversion, it insists on the acknowledgment of a higher reality....and it insists on immediate and drastic action...without question. And it insists—before everything else—that the debtor admit he has a problem. So, repeat after me:
There. Don’t you feel better already? Repeat this from now on once a day, and I guarantee you that in a month you’ll begin to see straight again. But remember—thinking about it doesn’t help. Get out and take action. Next time: The "good debt" trap no one talks about.
Penny, giving you the why’s of thrift, not just the how’s. Penny Why's is a pseudonym for a Baltimore writer. *Helot: One of a class of serfs in ancient Sparta, neither a slave nor a free citizen. Copyright © 2006 The Baltimore Chronicle.
All rights reserved. Republication or redistribution of Baltimore Chronicle content is expressly prohibited without their prior written consent. This story was published on March 24, 2006. |
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