Under Obama's picture, there's a tall stack of dollar bills; under McCain's, a considerably shorter stack. Anyone who stopped right there, and relied only on the headline and images, would reasonably assume they'd be paying a lot more in taxes under Obama than under McCain.
But wait: that's not what Parade's chart is about; the chart isn't about how much taxpayers would pay, but how much they would save under either candidate's plan. Those stacks of dollar bills show how much taxpayers would save. Too bad the term "tax savings" shows up in the chart in very small type. Only if a reader examines the chart carefully, and reads the information below it, will he or she understand that the headline for the chart is completely misleading.
It's good that Parade made an attempt to inform the public of important facts. Too bad their layout belied the information. You have to wonder how this happened. Did whoever prepared this "intelligence" want to intentionally mislead readers? Or does Parade no longer employ editors?
Parade's online edition repeats the error of headline-versus-chart mismatch, but at least the variance of type sizes is not as extreme.
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This story was published on October 15, 2008.