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06.15 Climate crisis: aviation industry hears clamour for electric planes

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06.15 This all-male council in Texas just voted to ban abortion [1:59 video; Bad assumptions foment ignorant actions...]

06.14 The Trans Mountain pipeline is a disaster – but Trudeau can make it right

06.14 The Pentagon emits more greenhouse gases than Portugal, study finds

06.14 Climate crisis: Alaska is melting and it’s likely to accelerate global heating

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06.12 'This is not a "what if" story': Tokyo braces for the earthquake of a century

06.12 Plant Species Have Been Disappearing 500 Times Faster Than Normal, Thanks to Humans

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06.12 Politics as Usual and Planetary Destruction

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06.09 Racism as a Public Health Crisis

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06.07 The Other Climate Threat is Fear & Apathy: We can Fix this by Voting in a Manhattan Project

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06.07 For 'Challenging Us All to Confront the Realities of the Climate Crisis,' Greta Thunberg and Fridays for Future Movement Win Amnesty's Top Human Rights Award

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06.07 All New British Columbia Light-Duty Vehicles Will Be Zero Emissions By 2040

06.07 Caribbean Solar Update: Curacao Solar Saves 10% In Energy Costs; Montecristi In The DR Doubles To 116 MW

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06.07 Single-Payer Reform—“Medicare for All”

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06.14 Texas Progressive Jessica Cisneros Announces Primary Challenge to Unseat "Trump's Favorite Democrat" in Congress

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06.13 Where do the 2020 Democratic candidates stand on the key issues?

06.13 Hidden Figures Way: Nasa renames street to honor black female mathematicians

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06.13 What’s actually in the Green New Deal, explained with a video [7:30 video]

06.13 Even the 1% Know They Aren't Paying Their Fair Share: New Poll Shows 60% of Millionaires Support Warren's Ultra-Wealth Tax

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06.14 Justice Denied, Delayed, or Done Right? Serious Concerns as Prosecutors Throw Out Charges in Flint Water Crisis Cases [A very flawed prosecution using suspiciously limited evidence has been thrown out, a stronger case will be brought using newly found, voluminous evidence.]

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06.12 'Sea Rescues Have Been Criminalized' as German Boat Captain Faces 20 Years in Prison For Saving Refugees

06.11 Hundreds of North Korean execution sites identified, says rights group

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06.11 Capitalism isn't 'broken'. It's working all too well - and we're the worse for it

06.11 The problem with billionaires fighting climate change? The billionaires [Bloomberg's sanity to control greed to save the life-on-earth (and continuing profits) is unfortunately rare]

06.09 Elizabeth Warren’s economic nationalism vision shows there's a better way [As like championed by Economist Joseph Stiglitz]

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06.15 Africa’s Lost Kingdoms

06.15 Homophobic and transphobic hate crimes surge in England and Wales

06.15 Extinction Rebellion protesters stop rush-hour traffic in London

06.15 Hong Kong leader suspends extradition bill amid protest pressure [1:37 video]

06.15 The US must stand with the people of Hong Kong [But this attacks Xi's authoritarianism, which Trump is most envious of for himself...]

06.14 As Angus Taylor ducks, weaves and dithers, China zooms past

06.13 What does it mean to be genetically Jewish? [Doing a mental dance with archanery: could a significant number of Russians and Palestinians be intentionally included or excluded as genetically Jewish? And why would Israel do this?]

06.13 Two oil tankers struck in suspected attacks in Gulf of Oman

06.13 Theresa May’s carbon emissions plan will fail if the chancellor remains complacent

06.12 Hong Kong: police use rubber bullets as protesters vow 'no retreat' [1:34 video]

06.12 French medics warn health service is on brink of collapse

06.12 Leaked documents reveal Russian effort to exert influence in Africa

06.12 Extending the US Embargo on Cuba & Hurting the People [Doing what's cruelest]

06.12 Annexation Without Citizenship Is Apartheid

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  Viva Big Pharma
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COMMENTARY:

Viva Big Pharma

by James Ridgeway
First published in his blog Unsilent Generation on 10 September 2009

The current health care reform clearly will offer no significant challenge to Big Pharma, which year after year rates among the top two or three most profitable industries in the world.

Regardless of what happens from here on out, the current health care reform clearly will offer no significant challenge to Big Pharma, which year after year rates among the top two or three most profitable industries in the world. This leaves the drug manufacturers free to carry out their vital, life-saving work. One example of that work appears today on John Mack’s highly informative Pharma Marketing Blog:

Viagra missile

A Long Island man infringed on Pfizer’s trademark by towing a 20-foot replica missile with ‘Viva Viagra’ painted on its side through midtown Manhattan, eventually parking it in front of the drugmaker’s 42nd Street headquarters, a federal judge ruled.

This story dates back to last year, when a couple of guys from the Island came up with the rather kooky idea of using decommissioned military ordinance as an advertising medium. According to their web site, their company, Jet Angel, “takes the target marketing capabilities of mobile billboards and adds an experience for consumers to achieve the ultimate viewer captivation”—in other words, everyone is guaranteed to look at a giant missile being towed through the streets.

Apparently seeking to prove this claim, they emblazoned a missile with the slogan from Pfizer’s grotesque “Viva Viagra” ads, drove it around Manhattan, and hung out for a while in front of the drugmaker’s corporate headquarters. They followed up with an email to Pfizer:

Jet Angel hopes that you enjoyed yesterday’s visit to NYC including all your free PR. It is the intention to make a second trip next week, with the VIAGRA Missile, and ‘riding’ on top will be two models handing out free condoms!

LOOK AT ALL THE PEOPLE STARRING, THE JOY, THE IMPRESSIONS!!!!

Pfizer quickly sued the missile-launchers. (When the court issued a preliminary injunction, the feisty guys at Jet Angel returned to Pfizer HQ with the missile repainted to say “CENSORED BY A FEDERAL COURT.”) A spokesperson told the Wall Street Journal’s Law Blog that the company felt it was “important to protect the integrity of our medicines.” Apparently, Pfizer believed the ”integrity” of the pioneering boner drug, which had weathered the company’s own creepy advertising campaigns (not to mention ED spokesmodel Bob Dole) would be harmed by what John Mack called the “erectile projectile.” The court agreed, and has now ruled in Pfizer’s favor, saying “Defendants’ midday sojourn with a missile to Pfizer’s world headquarters traded on the fame and reputation of Viagra.”

Big Pharma has long claimed that it has to charge high prices for its products so that it can continue its research and development work, discovering new drugs that will save lives and serve humanity. In fact, as Marcia Angell and others have thoroughly documented, a larger percentage of the industry’s revenues goes to profits than to R&D–and an even larger portion goes to “marketing and administration,” which includes not only myriad campaigns to promote costly drugs, but also legal fees to launch ridiculous lawsuits like this one.

In other words, every time you buy a Pfizer drug, the company puts a fraction of the proceeds toward defending its reputation against things like penis-shaped missiles on wheels. And there’s nothing in the current health care reform that will throw that mission off course.


Born in 1936, James Ridgeway has been reporting on politics for more than 45 years. He is currently Senior Washington Correspondent for Mother Jones, and recently wrote a blog on the 2008 presidential election for the Guardian online. He previously served as Washington Correspondent for the Village Voice; wrote for Ramparts and The New Republic; and founded and edited two independent newsletters, Hard Times and The Elements.

Ridgeway is the author of 16 books, including The Five Unanswered Questions About 9/11, It’s All for Sale: The Control of Global Resources, and Blood in the Face: The Ku Klux Klan, Aryan Nations, Nazi Skinheads, and the Rise of a New White Culture. He co-directed a companion film to Blood in the Face and a second documentary film, Feed, and has co-produced web videos for GuardianFilms.

Additional information and samples of James Ridgeway’s work can be found on his web site, http://jamesridgeway.net.

This article is republished in the Baltimore Chronicle with permission of the author.



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This story was published on September 11, 2009.
 



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