The federal estate tax, or “death tax,” isn’t dead yet, but a powerful clique of wealthy families and interest groups will stop at nothing to kill it. Their movement makes small business owners and family farmers its poster boys. But those who stand to gain the most from repeal are a few thousand very wealthy households. The effort to turn the public against the estate tax, and ultimately abolish it, is a case study in conservative movement tactics—the campaign uses distorted facts, dirty tricks, and front groups, and it’s bent on repealing the nation’s only tax on inherited wealth.
The decade-long public relations and lobbying campaign seemed to pay off when President George W. Bush signed his $1.35 trillion tax cut into law in 2001. The bill included a gradual phase-out of the estate tax over ten years. But because the tax bill—a bizarre assortment of delayed activation dates and gimmicks that money guru Jane Bryant Quinn called “a contemptible piece of consumer fraud”—was structured to “sunset” at the end of 2010, the estate tax will be fully repealed for only one year, after which tax rules revert to what they were before passage of the bill.
The anti-estate tax lobby is now pushing hard to make repeal permanent. With Republicans back in control of both houses of Congress, repeal proponents on both sides of the aisle are emboldened. And they understand that they must move quickly because as the budget deficit grows, permanent repeal will become politically more difficult to justify.
Can this juggernaut be stopped? Perhaps, but only if progressives take a hard look at the anti-estate tax campaign, debunk its claims—and its “grassroots” facade—and then organize like never before.
THE CASE FOR PRESERVING AN ESTATE TAX
Abolishing the estate tax would further concentrate the nation’s wealth in the hands of the super-rich at a time when the distribution of wealth is already more unequal than at any point since the 1920s. It would also drain resources from strapped states and charities. Among the pressing budgetary reasons to preserve the tax are these:
But the estate tax was meant to do more than bolster budgets and aid charities. From its inception, it was meant to ward off the emergence of a hereditary aristocracy in the United States. Established in 1916, the tax was a populist response to the excesses of the Gilded Age. President Theodore Roosevelt justified it by arguing that society has a claim upon the fortunes of its wealthy. Roosevelt pointed out that “most great civilized countries have an income tax and an inheritance tax. In my judgment both should be part of our system of federal taxation.
“Such taxation,” he noted, should “be aimed merely at the inheritance or transmission in their entirety of those fortunes swollen beyond all healthy limits.”
A number of modern-day millionaires—who are themselves subject to the tax—understand its historical importance. As part of the opposition to repeal, over 1,200 wealthy individuals signed a petition calling for preserving—but reforming—the tax. The signers (who include William H. Gates, Sr., George Soros, and Ted Turner) argue that the tax is an essential means to moderate the excessive build-up of hereditary wealth and power.
Investor Warren Buffett argued in the New York Times that repealing the estate tax would be comparable to “choosing the 2020 Olympic team by picking the eldest sons of the gold-medal winners in the 2000 Olympics... Without the estate tax, you in effect will have an aristocracy of wealth, which means you pass down the ability to command the resources of the nation based on heredity rather than merit.”
Petition-signers and other activists say they support raising the cap on exemptions to further reduce the already-miniscule number of small businesses and farms affected by the tax. For some, the call to raise exemption levels is in part tactical—a means to gain congressional support for tax preservation.
THE PUSH FOR REPEAL
How did legislation benefiting only a narrow slice of the wealthiest Americans advance so far? Who is behind the push to abolish the estate tax?
Repeal backers describe their movement as “grassroots,” but peek behind the curtain and you find a well-funded public relations, lobbying, media, and research apparatus (led by sophisticated operatives, many with deep connections to the Republican Party).
In the early 1990s, a group including the heirs to the Mars and Gallo family fortunes embarked on a long-term effort to eliminate the tax. They enlisted the help of Patricia Soldano, an Orange County, Ca., advisor to wealthy families. She formed a lobbying organization (the “Policy and Taxation Group”) to provide an “outlet” for wealthy families “interested in communicating their concerns to members of Congress.” Soldano channeled funds to congressional backers of repeal and hired the powerful lobbying firm Patton Boggs.
By the mid-1990s, Soldano’s outfit and other early pro-repeal groups had joined together with a veritable anti-tax industry of think tanks, lobbying firms, and interest groups in Washington, DC to form a powerful “death tax elimination” lobby. Conservative think tanks, including the Heritage Foundation and the libertarian National Center for Policy Analysis, produced “policy backgrounders” criticizing the estate tax, and made the requisite op-eds and TV appearances as well. The antigovernment group Citizens for a Sound Economy encouraged its members to lobby their senators and representatives against the tax. Other groups involved in the anti-estate tax crusade include the private campaign organization Club for Growth; the political arm of the libertarian Cato Institute; the American Conservative Union; Grover Norquist’s Americans for Tax Reform; and the 60 Plus Association, a self-styled conservative alternative to the American Association of Retired Persons.
At the center of the lobbying effort is the National Federation of Independent Businesses (NFIB), a business trade association and one of the most influential organizations in Washington. The NFIB’s lobbying web site sends faxes to Congress urging estate tax repeal.
In 1993, U.S. Representative Christopher Cox (R-Ca.) introduced the first repeal legislation with just 29 cosponsors. Soon, Sen. Jon Kyl (R-Az.) became a chief ally, along with Reps. Jennifer Dunn (R-Wa.) and John Tanner (D-Tenn.). Within a year, elimination of the “death tax” occupied a central plank of the G.O.P.’s 1994 “Contract with America.” By 1998, repeal legislation had over 206 House sponsors including the entire Republican leadership.
At NFIB’s 2002 Small Business Summit, Bush strategist Karl Rove said “the NFIB and the Bush administration work hand-in-hand because we see eye-to-eye.” Referring to NFIB’s failed effort in June 2002 to make the repeal of the estate tax permanent, Rove assured his audience, “Don’t look at it as a defeat. This is a war, and we need to make an ongoing commitment to winning the effort to repeal the death tax.”
DEATH TAX LINGO
In perhaps its greatest public relations feat, the pro-repeal lobby has managed to portray the estate tax as a “death tax” on most Americans. The phrase suggests a tax imposed upon death itself, although over 98% of those who die go untaxed. The “death tax” label has proven a major asset to the campaign, yet its authorship is disputed. James L. Martin, president of the 60 Plus Association and Bush family friend, credits himself. Rep. Dunn credits Seattle Times publisher Frank Blethen.
Whatever the origin of the tag, Republican pollster Frank Luntz masterminded its widespread use. Luntz urged conservative legislators and candidates to exclusively call the estate tax a “death tax,” and in a 1994 memo he suggested legislators hold anti-estate tax press conferences at local funeral homes. Republicans employ the “death tax” label so effectively that the term is now used in the mainstream press.
Martin has thought up plenty of other labels for the tax as well, including “grim-reaper’s tax,” “grave robber’s tax,” “cruelest tax,” “pine-box tax,” and “success tax.” Martin travels the country to spread the word that “taxing cadavers is gross public policy,” and to ask the public, “Should Uncle Sam, rather than a blood relative, be the first in line when you die?” At one point Martin ran a contest to generate new catch phrases; the winner—“last-grasp tax”-got $100. Martin, Luntz, and other Republican spin-doctors recognize that success hinges on how the debate is framed. Martin told The American Prospect, “it’s all a matter of marketing.”
DECEPTION DOWN ON THE FARM
Pro-repeal literature is packed with claims that the estate tax forces working farmers to sell their farms. When Congress passed legislation to repeal the tax in 2000, it delivered the bill to President Bill Clinton on a tractor to symbolize the “down on the farm” effects of the bill. On the campaign trail later that year, George W. Bush declared, “To keep farms in the family, we are going to get rid of the death tax!”
Starting in the spring of 2001, a number of investigative reports began to question the veracity of these claims. They found that stories of farmers losing the farm to the estate tax are so rare that experts and investigators have been unable to find any real examples. Neil Harl, an Iowa State University economist whose tax advice has made him a household name among Midwest farmers, said he searched far and wide but never found a case in which a farm was lost because of estate taxes. “It’s a myth,” said Mr. Harl, “M-Y-T-H.”
The New York Times reported that when the pro-repeal American Farm Bureau Foundation was challenged to produce one real case of a farm that was lost because of the estate tax, it could not cite a single example. In April 2001, the Bureau’s president sent an urgent memo to its affiliates stating, “it is crucial for us to be able to provide Congress with examples of farmers and ranchers who have lost farms... due to the death tax.” Still, no examples were forthcoming.
DISABLED AMERICANS AGAINST THE DEATH TAX?
In early 2001, Responsible Wealth (a project of the popular education organization United for a Fair Economy) initiated the petition of wealthy individuals calling for preservation of the tax. The petition prompted a swift counterattack by the pro-repeal lobby, which issued a barrage of advertising and media events to undermine the Responsible Wealth effort. One example provides an illustration of pro-repeal tactics.
In March of 2001, full-page advertisements appeared in several daily newspapers around the country including the Wall Street Journal and the Washington Times. The advertisements were produced by a new organization, dubbed “Disabled Americans for Death Tax Relief.” Its leader, a young woman from Austin, Texas, named Erin O’Leary, claimed she had just formed the organization two weeks earlier and already had over 1,000 members.
O’Leary was “deeply offended by the callous and heartless comments made by 125 so-called ‘millionaire’ signers of the Responsible Wealth ad that appeared in the New York Times.” She alleged that there are “2.5 million disabled people who are family members of millionaires, a number that would grow to 8 million over the next thirty years,” and that with rising medical costs, these individuals needed their inheritances. The text of the advertisement continued:
In order to live a full life, these Americans may require medical help, nursing and living assistance far beyond that which is covered by medical insurance. Warren Buffet, Bill Gates, Sr. and George Soros believe that these people should be denied full financial help from their parents.
The “Disabled Americans” stunt was the creation of conservative communications maven Craig Shirley (whose public relations firm represents the National Rifle Association, the Heritage Foundation, and the Republican National Committee). Fox News and several conservative talk shows kept O’Leary busy with interviews, but most other news media recognized O’Leary’s advertisement for the charade that it was.
Disabilities experts responded, including author Marta Russell, who felt that “using disabled people to front for the interests of the wealthiest members of our society is an outrage and a disgrace.” Russell disputed the claim that millions of disabled people could be adversely affected by the tax. O’Leary’s figures made no sense given the economic profile of the disabled population in this country. The disabled are one of this country’s poorest groups, and highly dependent on the very tax-funded social services that repeal of the estate tax could put at risk.
SHAPING PUBLIC PERCEPTION
Print and radio advertisements are key weapons both in molding public perception and attacking members of Congress who vote against full repeal. The owner of the Seattle Times, Frank Blethen, sees estate tax repeal as his personal crusade. (Blethen believes that the estate tax is responsible for the decline of family-owned newspapers.) He started a website and organizes an annual “Death Tax Summit” in Washington, DC, to mobilize other independent newspapers and business groups to lobby Congress.
Blethen has used the Seattle Times as a vehicle for his anti-estate tax cause, both on the editorial page and through advertisements, stirring concerns from the paper’s editors about his lack of impartiality. Further, he circulated the antideath tax ads he developed to other newspaper owners; they were published in over one hundred independent newspapers nation-wide.
The estate tax is also a favorite issue for conservative groups seeking to exercise political influence through issue ads. In the months prior to the 2002 election, pro-repeal organizations ran estate tax issue ads in South Dakota, Missouri, Minnesota, Iowa, and Arkansas. In Missouri, the United Seniors Association and Americans for job Security (phony grassroots organizations fronting for corporate interests) targeted former Senator Jean Carnahan’s position on the estate tax. In Minnesota, Americans for job Security ran full-page newspaper ads attacking the late Senator Paul Wellstone for voting against full repeal, and flew a banner at the Minnesota state fair: “Wellstone: Quit Taxing the Dead!”
DIVIDING DIVERSE CONSTITUENCIES
Another pro-repeal strategy has been to thwart progressive and diverse groups that might be inclined to preserve the estate tax. Over the past five years, pro-repeal forces worked to convince the public that the estate tax is particularly detrimental to women and people of color as well as farmers. In doing so, they spin an illusion of a rainbow coalition in opposition to the tax.
For example, the NFIB and front group called the Small Business Survival Coalition recently organized press conferences with women business owners and alleged that “women—not men—are the chief victims of the tax” because women generally outlive men. They mobilized women’s business organizations including Women Impacting Public Policy and the National Association of Women Business Owners in support of repeal.
But claims that the estate tax burdens women business owners are misleading. The great majority of all businesses fall below the taxable level. Relatively few businesses of any kind face the tax, and because women-owned (and minority-owned) businesses are smaller than average, they are affected even more rarely. As for the argument that women outlive men, the only families subject to the tax are those who own assets at least 20 times greater than the net worth of the median family. Therefore few widows lose any inheritance to the estate tax. And those who do are among the wealthiest 2% of households, not hard luck cases. On the other hand, women—and people of color—benefit disproportionately from social programs (including small business loans and education spending) funded by the tax.
Anti-estate tax groups have similarly put forward minority business groups, such as the Hispanic Business Roundtable and the National Black Chamber of Commerce, as visible allies. Frank Blethen enlists minority-owned newspapers in opposing the tax. He tells readers of his web newsletter that it is important to “educate” members of Congress that the estate tax is “a minority and femaleowned business issue and an environmental issue.”
In April 200 1, billionaire Robert Johnson of Black Entertainment Television and a group of other African-American business people ran ads in the New York Times and the Washington Post. Johnson invoked race in his ads, claiming to speak for African Americans broadly. The ads asserted that the estate tax unfairly takes wealth away from the black community and that repeal would help African Americans gain economic power.
Although there are no statistics available on the number of African Americans subject to the estate tax, African Americans are clearly far less likely than white people to inherit fortunes large enough to face taxation. The median net worth for African-American households (excluding homeownership) is $1,200, compared to $37,600 for white households. (The median Hispanic household is lower still, with zero net worth.) One in four African-American households own no positive wealth at all, compared with one in seven white households. And there are only two African-Americans on the Forbes 400: Oprah Winfrey and Robert Johnson himself.
Nevertheless, President Bush moved quickly to quote Johnson in his speech to the Council of Mayors, saying “as Robert Johnson of Black Entertainment Television argues, the death tax...weighs heavily on minorities.”
Soon after, Bush tried to convince the members of the National Council of La Raza, a major Latino advocacy group, to join him in supporting estate tax repeal. Bush described a Mexican-American taco-shop owner who said he wanted “to get rid of the death tax so I can pass my business from one generation to the next.” It turned out, as even the Wall Street Journal noted, the taco shop Bush described was valued at $300,000, far below the over $1 million exemption the current law allows owners of businesses. George W got it wrong. The taco shop would pass to heirs untaxed, just as the vast majority of small businesses do.
Like the allegations about small farms and family enterprises, pro-repeal forces repeat these allegations about women and people of color over and over through their media work and lobbying efforts.
A principal tactic of the campaign has been to get the minnows to front for the whales.
But the truth is, few or no folks are losing their taco shops—-or their farms—to the estate tax. In fact, in 1998, only 776 estates where family-owned business assets represented over half the value of the estate were “taxable” under estate tax rules, out of 47,482 total taxable estates, and 2.3 million individual deaths. So the great majority of estates taxed under the estate tax are not estates built on family-owned businesses and farms, but other forms of accumulated wealth—stock investments, nonproductive assets, fourth homes, art collections, luxury items, etc.
ALL OR NOTHING REPEAL
The architects of the repeal effort are zealots. They advocate nothing short of complete repeal and consistently oppose any reform or compromise. They understand that partial reform will not benefit the principal patrons of the repeal effort: the very wealthy interests who bankroll the campaign would not be covered by exemptions. (Their wealth is so great it would exceed even a very high cap.)
But this strategy may backfire when the groups that have bought into the misrepresentations realize that, rather than family farmers or small business owners, the vast majority of whom will never owe any estate tax, the windfall of estate tax repeal will go to the heirs and heiresses of the country’s 3,000 wealthiest estates. This elite group will inherit billions in appreciated stock and real estate, enormous capital gains that have never been subject to taxation. The Wall Street journal has estimated that George W Bush’s heirs alone would stand to gain from $6 to $12 million if the tax is repealed, assuming his estate remains the same size up to his death. Cheney’s heirs would save between $10 and $45 million. And the heirs of the Gallos and Marses stand to retain even more.
In the bid to eliminate the estate tax, anti-repeal forces have used slick advertising, explicit falsehoods and deception. But we should not have to endure the triple whammy of lost federal revenue, state revenue and charitable giving in order to give a handful of millionaires and billionaires a tax break, no matter how well disguised in a misinformation campaign.
With Republicans back in control of the U.S. Senate, the push is already on to permanently repeal the federal estate tax. For now, even with their new majority and Democratic party supporters, repeal proponents fall short of the 60 votes they need under budget rules that expire in April 2003. If the budget rules are not extended, however, they will be able to advance their anti-estate tax agenda with only a simple majority. This juggemaut can be stopped, but time is running out.
This article is reprinted with permission from the Jan./Feb. 2003 issue of Dollars and Sense, published bimonthly by the Economic Affairs Bureau, Inc., 740 Cambridge St., Cambridge, MA 02141-1401; 617-876-2434. Subscriptions $23.95/year; 877-869-5762.