BROCARD announced the results of its work in 2023. The total turnover of the group of companies reached UAH 3.5 billion, the amount of taxes paid was UAH 590 million. In just two war years, tax revenues to the Ukrainian budget already amount to 1 billion 263 million UAH.
UAH 187.5 million were allocated to help the Armed Forces of Ukraine in 2023, and in total since the beginning of the full-scale invasion – 194 million UAH. In particular, the “Turn Around Alive” foundation received UAH 5 million.
At the beginning of 2024, the BROCARD team has 1,400 employees. The wage fund is more than 370 million hryvnia. In 2023, more than 5.5 million customers visited stores. More than 160 thousand new visitors registered in the chain stores and on the brocard.ua website. The number of regular customers in 2023 exceeded 1.9 million.
By 2022, the BROCARD group of companies owned more than 90 stores in 26 cities of Ukraine. 30 of them were lost or closed after the full-scale invasion of the Russian army and the occupation of part of the territory of Ukraine. Despite wartime challenges and numerous information attacks, three new BROCARD stores were opened in 2023: in Lutsk (TSUM), Ivano-Frankivsk (Veles shopping center) and Vinnitsa (Sky Park shopping center). Two stores with an updated format have also opened with an expanded product range and a separate area for niche fragrances. Today, the BROCARD chain has 66 stores, which are located in the largest shopping centers in 22 Ukrainian cities.
“I am sincerely proud of our team, which managed not only to withstand the inhuman conditions of war, to save business, but and achieve significant results,” says Philippe Benasin, owner of BROCARD.
The official website of BROCARD also reported that one of the priority tasks for the coming years is cooperation with Ukrainian manufacturers of perfumes and cosmetics. The chain already sells products from 26 Ukrainian brands. In total, BROCARD presents more than 300 global premium brands – original products are supplied only from official distributors. In 2023, the chain’s assortment was replenished with 93 new items, 16 of which are Ukrainian new items. Also in 2023, they collected the largest collection of designer fragrances in Ukraine: more than 70 niche brands from all over the world, among which there is a Ukrainian fragrance – 13PERFUMES.
“2023, undoubtedly, was one of the most difficult in the almost 30-year history of BROCARD. Personally, I believe that our unique team managed to achieve the impossible. In the face of the loss of some stores, the forced migration of many employees, serious logistical problems, and constant attacks from competitors, we survived: we paid taxes to the state, helped our heroic warriors, and at the same time provided customers with what they needed more than ever: positive emotions. As for me, this is the greatest success that we really have the right to be proud of,” company director Lyudmila Sevryuk sums up the results of 2023.
BROCARD is the country’s largest perfume and cosmetics chain in the luxury segment , whose first store opened in 1997 in Kyiv. It was with him that the history of premium cosmetics and perfumery in Ukraine began.