The Ukrainian marketplace AUTO.RIA presented a report from its own analytical center for the winter season of 2024. The study examines the dynamics of the used and new car market over three months. It was also determined which car brands Ukrainians chose by region.
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Used cars
According to AUTO.RIA, used cars were most searched for in Kyiv – 15%. Among the regions in terms of searches, the Lviv region is the leader with an indicator of 11%.
Analysis of demand for used cars by region showed that in the west and center of Ukraine, buyers choose the Volkswagen Passat. In the east they prefer Skoda Octavia, because this car brand is a leader in sales. Also in the Transcarpathian region in winter, Ukrainians chose the Skoda Octavia.
Research shows that Ukrainians were mainly looking for used cars in the segment up to $4,000, the search share was 18%, 17% of users were interested in cars costing from $4,000 to $6,000.
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The data illustrates a very dynamic graph of demand for electric cars, indicating changes in the market for these cars.
The leaders in sales in the winter of 2024 were the Volkswagen Passat, followed by the Skoda Octavia and Volkswagen Golf. The most actively searched for cars in winter were the following manufacturing countries: Germany – 37%, Japan – 18% and the USA – 10%.
New cars
Data from the AUTO.RIA analytical report show that in winter the supply of new cars increased. The largest number of requests for new cars was in the price range of $20,000 – $25,000 – 33%.
A study of Ukrainians’ choice of new cars in the regions showed that Volkswagen is the leader in Vinnytsia, Nikolaev, Khmelnitsky, and Chernivtsi regions. During the winter in the Kyiv region, Ukrainians chose Toyota. In the Lviv region, the BMW car brand was popular. In the Dnepropetrovsk region, Mercedes-Benz was chosen among new car brands.
According to the study, the demand for new electric cars grew rapidly during the winter season.
The most frequently searched cars are Renault Duster. The TOP 3 models by search queries over the winter look like this: Renault Duster, Toyota RAV 4 and Volkswagen Touareg.