Tour operator “Join UP! Ukraine”, one of the largest in the country, recorded a record number of tourists in 2024 – 251,286 people. This is the highest figure in the last three years, which fell during the period of a full-scale war. This is stated in a statement by the company's press service. The company also shared information on which destinations were the most popular among Ukrainians, Forbes reports.
► Subscribe to the telegram channel “Minfina”: the main financial news
The peak of travel is the summer months, the lowest demand is in February
According to Join UP! Ukraine, the highest demand for tourism services was observed in June (35,544 tourists) and July (36,229 tourists). February, as in 2023, was the least active month: 8,518 people used the tour operator's services. However, this figure is 21.24% higher than the figure for February of the previous year.
Air travel is the most popular form of transport
The vast majority of tourists (87.1%) chose air travel. The largest number of departures were from the following cities:
- Chisinau (129,907) Rzeszow (41,153) Warsaw (12,188)
Bus tours: growing demand for short routes
Demand for bus tours to distant countries has fallen by 16%. At the same time, there has been a twofold increase in the popularity of short bus routes, in particular to Bulgaria.
Popular destinations: Türkiye, Greece, Egypt and exotic places
In summer, Ukrainian tourists most often chose to vacation in Turkey, Greece, Bulgaria and Montenegro. In winter, Egypt, the United Arab Emirates, Tanzania, Sri Lanka and the Dominican Republic became popular destinations. The distribution of demand was influenced, in particular, by the opening of new flights from Moldova to Tunisia and from Poland to the Dominican Republic. The emergence of direct railway links with Poland also contributed to the growth in the popularity of flights from this country.
Booking depth increases: return to travel planning
In December 2024, the average depth of tour bookings reached 47 days. This indicates that Ukrainians are gradually returning to the practice of early travel planning.
Portrait of a tourist
The largest share of tourists who used the services of Join UP! Ukraine are women (56%). Children make up 24% of the total, and men – 20%.
🕵️ We created a short survey to learn more about our readers.
💛💙 Your answers will help us become better, pay more attention to the topics that interest you.
🤗 We would be grateful if you could take a minute to answer our questions.