PepsiCo has announced the acquisition of the prebiotic soda brand Poppi. The deal is worth $1.95 billion, Reuters reports. Following the announcement, PepsiCo shares rose 1.5% in early trading.
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Strengthening positions in the healthy food market
With this acquisition, PepsiCo aims to strengthen its position in the beverage market as a healthier option. This comes at a time when demand for traditional sugary sodas and snacks is declining.
The Rapid Rise in Popularity of Prebiotic Sodas
Prebiotic sparkling waters are booming in the U.S., driven by growing consumer interest in products that can help improve gut health. Poppi retail sales were up 122% in the 12 weeks ending Feb. 22 compared to the same period in 2024, according to BNP Paribas.
Composition and features of Poppi drinks
Poppi produces carbonated drinks based on prebiotics, natural fruit juice and apple cider vinegar. The sugar content in Poppi drinks does not exceed five grams per serving.
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