When we open medicine cabinet, bright tablets immediately attract attention – they resemble candies, but their variety of colors is explained by very specific reasons.
This is reported by “URA-Inform” with reference to Capsulcn.
It turns out that the color of drugs is related to the characteristics of the active substances. For example, yellow berberine tablets are colored due to the natural color of the substance, as are blue gallbladder preparations, red dipyridamole tablets, and black ones – medical coal.
Also, the variety of shapes and colors helps patients It is easier to differentiate and remember medications, especially if you need to take several at once. In addition, psychological studies show that red, yellow and orange colors are perceived as more stimulating, while blue and green evoke a feeling of calm.
Patients, in turn, tend to consider bright or dark pills to be more potent, while white ones are perceived as less powerful.
Marketing also plays a role: manufacturers select colors that are perceived as most attractive for the consumer, trying to make the product noticeable. And color additives to tablets and capsules often perform a protective function: opaque pigments or coatings prevent light penetration, extending the shelf life of light-sensitive components.
It will also be interesting to know why sponges for washing colorful dishes: the answer will surprise many.