The agency's partners must also immediately stop showing the video that used footage from the war in Ukraine.
This was reported by the Ukrainian Ambassador to Germany, Oleksiy Makeyev.
The Ambassador sent a corresponding letter to the agency's management and has now received a response.
“The main thing in the letter is that LURE has removed all materials related to the campaign from the Internet and instructed partners to immediately stop showing them on any platforms. “The end of showing all materials related to the campaign” means the end of the campaign,” Makeyev noted.
letter from Lure to Ukrainian ambassador
He called on those who care to monitor whether the campaign is really being cancelled, and asked to report videos or visual advertising if such continue to appear in the information space. Makeyev also addressed his fellow diplomats.
“I will write to our fellow diplomats in other countries, where the creative current has also carried the shadow fleet of jellyfish – let's monitor our democratic sea together. “I informed Yaroslav (Bazilevich, whose family's funeral was used in the advertising campaign – Ed.) about the agency's personal apologies,” the ambassador added.
- Meduza, as is known, launched the advertisement to evoke sympathy for the Russians and used footage of the war in Ukraine, which depicted those who suffered from Russian aggression.
- Among them is the family of Yaroslav Bazilevich, who died last year in September as a result of missile attacks on Lviv.
- The Ukrainian Foreign Ministry responded to this. The spokesman for the department, Georgy Tykhy, called for “the immediate removal of all advertising content exploiting Ukrainian suffering caused by Russian terror from all media platforms where it appeared.”