The Ukrainian authorities are spending hundreds of millions of hryvnias on the production and distribution of video content on the nationwide telethon “Yedini Novyny/#UArazom”.
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Photo – tsn.ua
As NBN reports with reference to the material from Novini.LIVE, the amount of funds that will be spent on broadcasting the telethon has become known, including the cost of one hour of airtime on a number of well-known channels.
According to data concerning tenders concluded by the state with media holdings, the process of production/distribution of video content by the telethon “Yedini Novyny/#UArazom” will cost the budget of Ukraine a total of 738 million hryvnia this year, and payments are distributed as follows:
- LLC “TV and Radio Company “Studio 1+1” will be allocated approximately 184.495 million hryvnia;
- SLM Novosti LLC will be provided with at least UAH 184.510 million;
- PJSC Inter TV Channel will be enriched by almost UAH 184.479 million;
- LLC “We are Ukraine” will be financed by approximately 184.477 million hryvnia.
Also, one hour of airtime on some popular TV channels costs the state budget:
- Inter – 94,000 hryvnia;
- ICTV, Novy Kanal and STB – 114,000 hryvnia;
- “1+1” has 130,000 hryvnia.
Earlier, we wrote about how the Ministry of Economy explained the delay in the accrual of Natcashback for December and January.