With over 2.3 billion monthly active users, Instagram is a hotspot for branded content. How to make money from advertising on Instagram 2024? While one-time influencer marketing campaigns can be useful for large launches, an ongoing marketing solution is also a good use of budget. One of them could be Instagram affiliate. What is Instagram affiliate marketing (affiliate marketing)?
ContentWhat is affiliate marketing?How to make money from advertising on Instagram 2024 using affiliate marketingHow many followers do you need for affiliate marketing on Instagram?Why should you use affiliate marketing on Instagram?3 benefits for business owners3 benefits for bloggersHow to make money from advertising on Instagram 2024: : how to set up a programChoose the right affiliate programsStrengthen your influenceHow to make money from advertising on Instagram: secrets to avoid going overboard
In this guide, WomanEL will answer these questions and tell you everything you need to know about Instagram affiliate to make it part of your strategy .
What is affiliate marketing?
Affiliate marketing is an e-commerce sales strategy in which a third party promotes your products in exchange for a commission.
This sales strategy is often used on Amazon, social media and blogs. For example, a travel blogger might cover her trips to Australia. As part of the article, he might mention that a specific credit card made travel possible and provide a link to said credit card company.
This affiliate link will take readers to a unique landing page where they are invited to create a new account record. If a person fully signs up for the credit card offer, the author of the article will receive some compensation – usually a predetermined percentage of the profits.
You also see this a lot on social media and other places of influence. When you hear someone say, “Click the link in the bio,” you can assume that it is an affiliate marketing link.
How to make money from advertising on Instagram 2024 using affiliate marketing
Like many other social networks that use affiliate marketing, Instagram is no different. Affiliate marketing on Instagram is a type of marketing in which affiliates recommend products and services of brands through Instagram. These affiliates, in turn, will receive a commission based on the success of their posts, i.e. how many times their post is interacted with. They are measured by clicks and/or purchases. They are easy to track because partners use links specific to them.
Eligible creators can join the Instagram Creator Marketplace, which connects businesses and creators to leverage the power of branded content.
Brands hire “partners,” who can be influencers, experts in the field, or even small creators or fans, to spread the word about a product or service and thus share the revenue. Creators can include affiliate links in stories, share personal discount codes, and use their link in bio (like Linktree) to direct people to link reviews that include affiliate links.
The Instagram Affiliate Program ended back in August 2022, but that doesn't mean in-app affiliate marketing has slowed down. Affiliate marketing is still thriving and offers great opportunities for brands to increase their brand awareness and sales.
How many followers do you need for affiliate marketing on Instagram?
When sharing affiliate products on Instagram, the quality of followers is more important than the quantity. If your audience is niche and highly engaged, you can start earning passive income through Instagram with less than 1,000 followers.
Why should you use affiliate marketing on Instagram?
It's no secret that Instagram is the most extensive social network worldwide, and the average person spends 58 minutes on the app every day. These numbers will guarantee an active audience for every niche or Instagram affiliate program you want to promote! Instagram claims to help 80% of its users make purchasing decisions through influencer marketing and Instagram advertising. Compared to Facebook users, Instagram users generate 4 times more interactions.
3 benefits for company owners
- Increasing brand awareness. The math is simple: Niche experts promoting your brand over time = the perfect way to spread the word and build trust with your target audience.
- Increased profits: Earn income by collaborating with partners whose audience may be interested in your products.
- Cost Effective – The only way affiliates make money is based on their performance, so if they don't succeed (get clicks and sales), they won't be paid accordingly.
3 benefits for bloggers
- Passive source of income. Affiliate marketing is a fun and creative way to create a second source of income. This allows content creators to take control of their financial lives and build a business without quitting their day job.
- Flexibility and time freedom. This allows you to work when you want, where you want, as much or as little as your schedule and desire.
- Low start-up costs. All you need is electricity and Internet access – you can get started in no time!
How make money from advertising on Instagram 2024: : how to set up a program
Go to Settings and Actions, Tools and Controls. Next you will see branded content and affiliate advertising. In these tabs you can track active and inactive advertising, send requests for certain brands, etc.
Choose suitable affiliate programs
There are two places to start:
- Affiliate marketing programs. Brands in various niches offer creators opportunities to promote their products in exchange for a commission. Popular programs include Shopify Affiliates and Amazon Associates. For example, if you are into sports, consider retailers like Adidas, Puma, etc. You can connect either directly or through affiliate networks.
- Affiliate networks. Platforms like ShareASale, Rakuten Advertising, Awin, and CJ Affiliate combine affiliate capabilities and allow marketers to create custom links, track commissions, and receive payouts from one dashboard. Please note that many programs within the network have different commission rates.
It is reported that 80% of brands offer affiliate programs. Many are free or low-cost to join, although some high-priced affiliate programs are invite-only.
Sometimes applying for a partnership may involve filling out a form. You will be asked to write about your page, how you plan to promote the product, and why your cooperation will be beneficial.
Grow Your Influence
The size and engagement of your audience will influence the types of affiliate opportunities you can access as an author. According to Statista, Instagram influencers with fewer than 10,000 followers can command around $193 per sponsored post, indicating that even fewer followers can generate income.
How to make money from advertising on Instagram: secrets on how not to overdo it
- Share non-promotional content. Maintain the credibility of your content and recommendations by posting mostly non-promotional content. Mark Bromhall, founder of Beginner Surf Gear, says: “I follow a one in 20 policy so only 5% of my posts are affiliate posts. If you exceed this value, you risk undermining the trust and authority of your audience.”
- Choose a niche. The goal is to become known as a trusted source of information, news, or entertainment in the industry in which you sell affiliate products. Being passionate about your niche helps create authenticity in the eyes of your audience.
Instagram has compiled a list of rules that you should follow in order to use promotion tools.
- You need to monetize your content be in a country where the product and feature that allows you to do so are available.
- Publish content that complies with the Community Guidelines and does not violate user safety, intellectual property, etc.
- Publish reliable information.
Did you know that there is a correct time to post on Instagram? Here we have listed the best time periods and days of the week.