Ukrainian brand the COAT presents limited edition merch drops dedicated to its tenth anniversary. This campaign symbolizes an important stage in development, and its special feature is the 10-year-old children, who are the same yearlings of the brand, write WomanEL.
According to the words of creative director Katya Silchenko, the brand fell asleep at the fall of leaves in 2014, and after 10 days my daughter Sati was born. Now she’s wearing size 36 and looking into Katya’s closet.
I’m talking, as our clients come with their donations from the same century, and I mean, the new generation may be getting tired of us. It came to me and my team to create a stylized drop up to 10-year-old with 10-year-old children, as a parallel to the growth and change of the brand in this hour,” said Silchenko.
The collection includes stylish speeches that reflect the ten-year history of the brand. The Christmas drop includes bomber jackets, mini-shirts, mittens, hats, T-shirts, as well as sweatshirts with possible customization with hand-made elements.
Previously we discovered, now Wanted Vegan created T-shirts with pictures of roslin cutlet Kiev style.