The 34-year-old Ukrainian spivachka Nadya Dorofeeva unsurprisingly became the face of Monobank, reports WomanEL. The mirror now alerts customers during the registration of a new card to the bank, showing how to correctly take a selfie to confirm an individual. Additionally, at the verification stage, Dorofeeva demonstrates an example of a perfect selfie with a document, helping new clients learn and accept the procedure.
Due to its informal style and fiery cat illustrations, Monobank in a short hour became one of the most famous Ukrainian financial institutions zastosunkiv. Now, as a new initiative, the bank has asked Dorofeeva, who is the idol of wealthy young Ukrainians, to reinforce her image of a modern and technological brand.
Protely, not all merchants supported the innovations. Monobank's regular customers have long been inspired by the image of a cat, which has become a symbol of the brand. Also, for the rich, the change became unsatisfactory and even more disappointing. In the comments, before the update, clients are asked to rotate the old format, even if they are not ready to expose Dorofeeva’s replacement for their favorite virtual creatures.
Monobank representatives did not inform that they are going to rotate the old cat image. However, behind these facts, they consider the possibility of a variable design, so that traders themselves can choose who they want to register before the time of registration – cats or even exposing a famous celebrity.
It seems likely that Monobank has recently launched a new function you can separate the shells.