A renowned brand with a rich history, Jovan presented its first innovation in 2017. The current unisex collection of musky eau de parfum marks a new stage in the development of the brand. Jovan's return to the perfume market with a new collection goes beyond traditional gender boundaries and changes the approach to fragrances, writes WomanEL.
ContentA unique concept of emotional inclusion3 unisex new products for any occasionSkin I’m InMake Them TalkI Want You to Want MePackaging with a special charm 
Unique emotional concept inclusivity
The collection impresses not only with its design, but with its concept, which allows the skin to create unique aromatic combinations that are suitable for any occasion. You can explore the flavors and experiment with flavors. This opens up new possibilities for self-expression, and your skin can choose its own unique perfume that reflects its specialness.
We are pleased to present a new unisex collection of fragrances in the concentration of Eau de Parfum. Coty's dedication to beauty and inclusivity is ideally matched by Jovan's bold and expressive spirit, which gives you a unique touch and enhances individuality, – said Coty brand director Stefano Curti.
The main stock collection is musk, which gives the aromas a special depth and warmth, while maintaining freshness and lightness. This allows koristuvach to enjoy not just a pleasant smell, but an emotional influx that brightens the mood and creates a positive atmosphere.
3 unisex new items for any occasion
A pioneer in the field of musky fragrances since the 1970s, Jovan is now focusing on inclusivity and fun with its new collection, introducing three new products: Skin I’m In, Make Them Talk and I Want You to Want Me.
Ця стратегія підкреслює бажання бренду задовольнити різноманітні смаки та вподобання, надаючи можливість кожному знайти аромат, який відображає індивідуальність.
Skin I’m In
The Skin I’m In fragrance is a true infusion of lightness and freshness, created for those who value comfort and peace in everyday life. This composition is inspired by notes of jasmine, black currant and fresh musk. The stench harmoniously rages through the skin, reinforcing the natural essence.
This fresh and persistent musk gives a feeling of elegance and calmness, allowing you to be yourself in any situation. Notes of jasmine give the aroma sweetness, and black currant adds a light fruity sourness, which creates a balance between freshness and depth.
Skin I’m In becomes an ideal companion for those who focus on please yourself, reinforcing the importance of self-expression through aroma.
Make Them Talk
The Make Them Talk fragrance is a bold expression of self-esteem that reinforces individuality and pride at the center of respect. The dynamic composition opens with bright notes of osmanthus, which adds tenderness and exoticism to the aroma. It is complemented by the freshness of lemon zest.
The aroma at the heart has a deep, rural musk, which creates a calm and warm atmosphere. Notes of patchouli add chic and mystery.
Singing, bright and cheerful Make Them Talk invites you to share your mood and feel sung. This fragrance is ideal for those who are not afraid to express their feelings and emotions, coping with the unforgettable hostility to others.
I Want You to Want Me
The aroma of “I Want You To Want Me” will make you fall asleep from the first seconds, creating a flirtatious and mysterious aura that will not deprive anyone. The wine opens with energetic notes of rye pepper, which add a playful spiciness and a hint of sweetness. Such an intriguing start evokes spontaneity and light flirtation.
The core of the aroma opens up with a gentle trinity, which adds a sense of sophisticated romance, enveloping an atmosphere of warm feelings. The composition is completed with deep and quiet notes of musk and cashmeran. The stench deprives the gentle and persistent trail, which burns and screams for the aroma again.
I Want You To Want Me is a wonderful choice for moments when you want to be the center of respect, depriving yourself of an aura of calm. This scent is ideal for brave people who are not afraid to be themselves and openly demonstrate their fun, enhancing their mysterious individuality.
Packaging with a special charm
The new collection impresses with its bright design, which includes fluorescent gradient packaging and clear glass bottles. The leather bottle ends with a cute orange cup, which is a signature Jovan element and adds a special charm. This contemporary design reflects current trends in perfumery, but also gives collections a distinct character that brings energy and innovation to the brand.
Previously we talked about 5 Bottega Veneta fragrances from Matthias Blasi, inspired by Venice.
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