The large-scale invasion of the Russian Federation has radically changed all areas of life in Ukraine, and the music industry is not to blame. Producer and co-founder of the MOZGI Entertainment label Irina Gorova shared her thoughts as the war hit the music market, forcing artists to rethink creativity, values and the format of work. These words have become reflections of new realities, in which music has turned into an important tool for promoting national identity and unity, write WomanEL.
In an interview with ELLE, Irina spoke about the changes that have occurred in the Ukrainian music market through the war. Vaughn described the situation as if the earth had been scorched and, when folded, began to come to life again. These changes open up new perspectives and generate serious calls.
I look at both the pros and cons. The advantage is that an incredible amount of young talent has appeared, but they were denied the chance to show themselves. From our open space, Russian songs have appeared and, in any case, the promotion of Russian content. “Everyone has realized that the only way is the development of Ukrainian music on the domestic market and exports,” said the co-founder of the MOZGI Entertainment label.
Minus, Gorovoy thought, having believed that the The government just wanted Forget and be aware of everything that you want in any way connected with the past, discreetly in front of the artists. Therefore, until new names, the advance payment will be great.
Prote, when the storm has risen, it has become clear that these new talents are not to be seen , I don’t know how to run a music business, how to connect with brands and audiences. It will take an hour to reach the same depth that the artists promised until 2022, – Irina shared.
Following the words of the producer, a clearing suddenly disappeared: the last minute everything had disappeared, but the next day it blew loudly – and the guts began to subside. The Vikons, who thought that they wanted to lose themselves in Ukraine, would change, but it was not so easy.
Artists, actors, politicians, people, like, in power, And with a product, they can not only change, but, in essence, force others into a new version of themselves, with new sensations, positioning. Relaunching a product is more complex and extended than launching something new. And artists who couldn’t, who lost their lives, and even those who tried to sound richer and better than before, – the star strengthened.
In Irini’s opinion, sometimes storms and hurricanes do not ruin, but bring something new and fresh. The producer writes about what is happening in Ukrainian music. And what’s more, it’s even clearer that we concentrated on a great product.
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