McDonald's in Austria plans to please its fans not only with their favorite herbs, but with a new original idea – scented candles, reports WomanEL. Now you can smell the scents of your favorite hedgehog in your home: the company has released candles with the scents of French fries, apple pie and the popular dessert McFluria.
This idea was inspired by a similar campaign by KFC, which released candles with the smell of greased chicken. Prote McDonald's presented a more obvious proposition: candles do not need to be purchased for pennies, they can be picked up cost-free by purchasing combo sets. This immediately made the new product affordable and popular among customers.
First customers have already begun to appreciate the new product and share their admirations. The stench means that the candles give off a truly appetizing smell and lift the mood.
Before the word, how successful this idea in Austria is to complete the revitalization, perhaps McDonald's will expand promotion to other countries. Who knows what other aromas can heal us? Burger? Cappuccino? Chicken McNuggets?
This is a useful example of how a business can boost creativity through recognition, transforming favorite products into something bigger, not just a crap.
Guess what, before McDonald's releasing collectible figurines of the main characters from the series “Friends”.