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Chanel victorious Ukrainian Shchedryk at the new festive advertisement with Vittoria Cerreti

The melody of the Ukrainian folk song “Shchedryk”, written by Mykola Leontovych, became the musical accompaniment of the new festive advertising video for 2024 for the prestigious fashion brand Chanel. The composition that gained worldwide popularity under the name “Carol of the Bells” can be heard in the video dedicated to the new collection of makeup brand, write WomanEL.

The video has a top model as its main character Vittoria Cerreti, depicts the magical atmosphere of the first snow. In the frame, as a gentle snowflake falls on the model’s bottom, the entire landscape near it is transformed into a white winter cow, which reinforces the Christmastide atmosphere and joy. With this style, Chanel showed their new makeup products. Among them are lipsticks in deep red and erysipelas, rare lipsticks, eyeliners of different colors, rare shadows, powders and glitter palettes of shadows. In this collection, cosmetics are especially prominent.

“Shchedryk” by Mikoly Leontovych appears in the Chanel video, adding to the magical atmosphere of the winter saints. Dzherelo: instagram.com/chanelofficial

This is yet another end to the internationally renowned music of Mikoli Leontovych, one of the greatest composers of the 20th century, whose destruction is depriving an important part of world music culture. Leontovych, whose tragic fate ended in the 43rd century of life through assassination by a Bolshevik agent, creating a melody that has long become a symbol of the Resurrection far beyond the borders of Ukraine.

It is significant what fate we celebrate on the 147th From the day of the composer's birthday, which is dated 13 June 2024. Leontovych’s music continues to breathe and snort the hearts of people all over the world.

It seems that today the Ukrainian folk song Little Fox “Low Sun” appeared in the top Netflix series.

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