The Kovalska Group of Companies, together with the Ukrainian brand Alchevsque, presented a new collection called “Only For Workers”. This unique collaboration not only reinterpreted the importance of labor, but also added a stylish feminine accent to it in the form of an original bodysuit, writes WomanEL.
The collection includes 12 functional items – from denim jackets to T-shirts with thematic prints and accessories. The color scheme – gray, black and red – reflects industrial aesthetics. Among the original items is a T-shirt with a concrete mixer and graffiti, which symbolizes the combination of urban culture and the construction industry.
The novelty was the appearance of a women's bodysuit – the first women's clothing in the Alchevsque range, which previously produced only unisex models. According to the founder of the brand, Anton Ivanov, he was inspired by the story of Svitlana Kovalskaya – the director of a reinforced concrete structures plant, after whom the brand is named.
The campaign was shot at one of the Kyiv enterprises of Kovalskaya, where the models felt the real atmosphere of the production process. This added authenticity, which became an important part of the idea of ”Only For Workers”.
With our joint work with the Alchevsque team, we wanted to refute the myths surrounding industrial culture about “obsoleteness”, “unsexuality”, “anti-humanity”. This collaboration represents the face of the real production sector, which is the driving force of the economy and the future reconstruction and development of Ukraine, said Volodymyr Sobolev, Marketing Director of Kovalska.
The presentation will take place on November 29 at 7:00 PM in the White Hall on Kudryavka. Items can be purchased at the location until December 1 or online from December 2 on the website onlyforworkers.com.
Previously, we told you whether you can feel beautiful in times of war: the point of view of Natalka Denysenko.