The Ukrainian brand Woolkrafts, together with the cultural project “Listen to Artists”, presented the exclusive poncho “Shchedryk”. This is not only a stylish accessory, but also a new way to immerse yourself in musical history, writes WomanEL.
The main feature of the poncho is the NFC stamp, which allows you to hear the story of Mykola Leontovych and his legendary composition “Shchedryk”. Just hold your smartphone up to the label and an audio story will open in front of you, available in Ukrainian and English.
The product designer Dmitry Bulanov conveyed the magic of “Shchedryk” through the images of a swallow, a star, and cherubs.
This is a feeling of protection, of some ancient and now close love. This is a swallow of singing hope and celebration, – said Bulanov.
The price of the poncho is 3690 hryvnias, and it can already be pre-ordered on the brand's official website. This is a unique combination of fashion, technology, and cultural heritage.
Earlier, Chanel used the Ukrainian Shchedryk in a new Christmas commercial with Vittoria Cerreti.