On January 25, 2025, the final of the national selection for Eurovision-2025 took place in Luxembourg, which was won by Laura Thorn. This year's show was distinguished not only by its excellent musical performance, but also by the high level of production, which was provided by the Ukrainian creative team TRI.Direction. They were responsible for the concept, direction, scenography and multimedia visualizations, and also worked together with the production team “One2Remember” under the leadership of Valeriy Myrochnyk and Anna Vovk, writes WomanEL.
In addition, Ukrainians actively collaborated with technical companies Alight, Starlight Rental, Starlight Scenery, RITMO, OperTec, IMMOLAS and NVPRO. Under the supervision of technical director Natalka Zholudova, they created a powerful show with innovative technologies that impressed the international audience.
TRI.Direction is three directors from Kyiv – Nataliya Lysenkova, Nataliya Rovenska and Maria Hryhorashchenko. They combined their talents to create large-scale shows that have already gained popularity in Ukraine. Now the Ukrainian team is conquering international stages, implementing their ambitious projects at the world level.
How the Ukrainian team TRI.Direction put on an unforgettable show at Eurovision 2025. Source: press group
For us, each project is an opportunity to tell a story that will remain in the hearts of the audience. This time we worked with the inspiration that music gives. For us, the final in Luxembourg is about emotions, the power of creativity and new opportunities for international cooperation. We wanted to show how creativity can change the usual idea of television shows. This is not just a competition, it is an event that will remain in the memory. And we are happy that Ukraine is once again sounding loud on the international stage. Our dream is for cool foreign teams to join Ukrainian projects on large venues in Kyiv, Odessa, Donetsk, Dnipro, Zaporizhia and other cultural centers of Ukraine,
noted TRI.Direction.
The stage, which combined modern technologies with artistic solutions, attracted particular attention. Successfully used lighting effects, screens and visualizations created a unique atmosphere. The scenography perfectly supported the concept of the show “Great People of a Small Country”, where each participant performed as a giant walking through the famous locations of Luxembourg to the final.
The national selection in Luxembourg also became a stage for star guests, including Conchita Wurst, NOSI, TALI and Marie Myriam, which added even more spectacularity to the show.
Recently, the Ukrainian director created a video for Lady Gaga and South Korean singer Jennie from “Blackpink”.