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What is “protein coffee” and why has it gone viral on TikTok

Learn what protein coffee is, why it went viral on TikTok, and how to make it at home. Benefits, recipes, and influencer reviews.

Learn what protein coffee is, why it went viral on TikTok, and how to make it at home. Benefits, recipes, and influencer reviews.

What connects coffee lovers and fitness enthusiasts? Right — the new TikTok trend called protein coffee. This drink has gained millions of views on social media and quickly became a part of the morning routine for those who care about their figure, energy, and trendy habits. The idea is simple: mix coffee with protein powder — and get a tasty, nutritious, and trendy drink. But what is its real value and why is there so much buzz around it?

As the editorial team at Baltimore Chronicle notes, the popularity of protein coffee is explained not only by TikTok trends but also by a real demand for healthy alternatives to traditional drinks.

What is protein coffee: in simple terms

Protein coffee is a drink that combines natural coffee (often cold) and protein powder or a protein shake. Its main purpose is to provide the body with a dose of caffeine for alertness and protein for muscle tone.

Essentially, it is an ideal morning mix for those who do not have time for breakfast but do not want to miss out on essential nutrients. Many prepare it with ice, milk, or plant-based substitutes.

Main ingredients of protein coffee

Depending on the recipe, the drink can be low-calorie or very nutritious. This allows it to be adapted to any diet — from keto to veganism.

Why protein coffee went viral on TikTok

On TikTok, trends are born daily, but not all last long. However, protein coffee became an exception. The reasons for the drink’s virality are connected to several important factors:

  1. Visual appeal. Layered drinks mixing in front of the camera make perfect social media content.
  2. Usefulness. The combination of protein and caffeine is a win-win for those who train.
  3. Speed of preparation. Just 2–3 minutes — and you have a full-fledged drink.
  4. Customization possibilities. Vegans, fitness gurus, office workers — everyone can find their version.
  5. Influencer impact. Bloggers and fitness models massively promote protein coffee as a must-have drink of 2025.

Most popular protein coffee videos

Benefits and potential risks of protein coffee

Despite its positive image, it’s worth knowing both the benefits and possible risks of consuming this drink.

Benefits of protein coffee:

Potential risks:

Table: Comparison of protein coffee and classic coffee

CharacteristicProtein CoffeeRegular Coffee
Calories100–200 kcal2–5 kcal
Protein content15–30 g0 g
SatietyHighLow
Suitable for athletesYesLimited
Energy levelHigh (thanks to protein)High (caffeine only)

How to make protein coffee at home

You don’t have to be a food blogger to make this drink yourself. Here is a basic recipe you can adjust to your taste.

Simple protein coffee recipe

Ingredients:

Preparation:

  1. Brew coffee and let it cool.
  2. In a shaker or blender, mix protein and milk.
  3. Add cooled coffee and ice.
  4. Shake or blend until smooth.
  5. Pour into a glass — ready to enjoy!

Tips:

Best time to drink protein coffee

Although you can drink this beverage anytime, there are optimal moments when its benefits are maximized:

However, don’t overdo it — one serving a day is enough.

How to choose quality protein for the drink

The choice of protein affects the taste and benefits of the drink. Pay attention to these aspects:

TOP-3 recommendations:

  1. Whey isolate. Easily absorbed, dissolves well.
  2. Plant-based protein (pea, hemp). Suitable for vegans.
  3. Collagen protein. Good for skin and joints.

Is it worth trying protein coffee?

Protein coffee is more than just a trendy drink. It is a smart combination of functionality and trendiness that suits both fitness enthusiasts and busy office workers. Its popularity on TikTok is no accident but a result of real convenience, appealing taste, and practicality.

For many, it is a chance to combine the pleasant with the useful — enjoy coffee and get protein support at the same time.

Earlier we wrote about which drinks are really good for your health.

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