Belvedere, a vodka brand owned by long-standing Formula 1 partners LVMH, has become a partner of the world championship. This is the first official vodka sponsor of Formula 1 – a drink with this brand will be served at all official events.
Stefano Domenicali, President and CEO of Formula 1: “Formula 1 has always been a symbol of prestige, adrenaline and spectacle, so we are delighted to welcome Belvedere as our first Official Vodka Partner. Together we share a commitment to quality and exclusivity.
This announcement once again confirms the close relationship between Formula 1 and LVMH, cemented by a ten-year partnership. Their willingness to fully embrace the spirit of Formula 1 is admirable and we are proud of this partnership.”
Source