proSecco has become the best -selling Italian wine in the United States.
American importers accumulate Prosecco's Italian sparkle wine in order to protect themselves from the possible influence of duties that the US President Donald Trump is injected with European goods.
This is reported by Associated Press with reference to the information of the Trading Association of the Italian wines.
Import of Italian sparkling wine in the United States, in which 90% is ProseCco, sharply increased by 41% in November after Trump victory, significantly exceeding consumer demand.
Italian wines were not affected by duties during the first presidency of Trump, and today it has not been announced about any duties against European partners. However, ProSecco importers and distributors take precautions for market protection.
according to the Trade Federation, Italy exports almost a quarter of its wine in the United States, leaving the sector more prone to possible tariffs than any other Italian export. Last year, Italian wines exports in the United States amounted to 1.9 billion euros ($ 1.97 billion).
Prosecco became the best -selling Italian wine in the United States last year, making up almost 40% of all sales. < /p>
The first signs of market anxiety appeared before the election of Trump: Prosecco deliveries to the United States increased by 17% in the first 10 months of 2024. This can be compared with a more modest unambiguous growth in the next two markets, Britain and Germany. At the same time, the consumption of Italian wine in the United States over this period has grown by only 0.6%.
Recall that Trump’s tariff policy is concerned among European leaders, since the United States continues to put pressure on Canada, Mexico and China.
