Over UAH 3 billion in revenue for the first 9 months of 2024 was received by 101 pawnshops that submitted reports to the national regulator. Analysts from the YouControl R&D center analyzed the pawnshop market in Ukraine using NBU data. The experts found that despite the decrease in number, the size of their assets has not changed significantly.
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Who is in the lead?
The market leaders in terms of revenue for the 3 quarters of 2024 were pawnshops operating under the brands Skarbnitsya, Lombard Perviy, Kapital and Blago.
How pawnshops live
According to the information of the Integrated Information System of the National Bank of Ukraine (IIS NBU), 108 pawnshops were included in the State Register of Financial Institutions as of February 2025, 102 of which have a valid NBU license to operate.
Where are the most registered?
The largest number (32) of the analyzed companies are registered in the capital and Dnipropetrovsk region (22). According to the Unified State Register, the majority of companies in the sample, namely 99 legal entities, have registered separate divisions (hereinafter referred to as branches).
There are more branches in Dnipropetrovsk region (500), Odessa (306) and Kharkiv (243) regions, as well as in Kyiv (457).
Some pawnshops have several hundred such branches. The largest number of branches (286) is in the PO “Pawnbroker “First” LLC “Microfinance” and Company”. The company is part of the financial and industrial group “Petrenko Family Group”, whose companies, in addition to providing financial services, are also engaged in the production and sale of jewelry. In particular, the network “Golden Age”.
Another company from this group, PO “Lombard No. 1” LLC “Contract-Group” and Company” has 228 branches throughout Ukraine. Its beneficiary Taras Petrenko, according to the company's ownership structure published on the NBU website, is the son of Roman Petrenko. These companies operate under the brand “First”.
Pawnshops, presented on the market under the brand “Skarbnitsya”, also have a fairly large branch network – 417.
Top 20 Largest Pawn Shops by Income
According to the NBU, 101 pawnshops that submitted reports to the regulator received more than UAH 3 billion in income for 9 months of 2024. This figure for the same period in 2023 was UAH 2.6 billion, received by 136 pawnshops. The amount of income of 119 pawnshops that submitted reports to the NBU for the full year of 2023 was UAH 3.2 billion.
In the first three quarters of 2024, pawnshops provided more than 1 million financial loans for a total of UAH 3.13 billion. The figure for the same period in 2023 was significantly higher – 4.7 million financial loans provided for UAH 10.2 billion. In total, in 2023, pawnshops issued 5.7 million loans for UAH 12.1 billion.
According to the NBU non-banking financial sector review for November 2024, the number of pawnshops in Ukraine has decreased almost threefold over the past 5 years: from 302 companies in 2020 to 108 as of February 2025. At the same time, the size of assets has not changed. As of November 2024, they amounted to UAH 3.98 billion against UAH 3.85 billion in 2020.
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