In 2024, Ukraine became the world leader in terms of net export of frozen raspberries, ahead of not only Poland, but also the long-standing leader in this segment, Serbia. This is reported by EastFruit.
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In 2024, frozen raspberry exports from Ukraine reached a record 65,000 tons, showing a 34% increase over the year. This was a much faster increase than any other major exporter.
Overall, over the past three seasons, the volume of frozen raspberry exports from Ukraine has more than doubled, while Serbia has maintained its figures at the same level, and Poland has reduced exports by 24%.
Ukraine imports only insignificant volumes of raspberries, unlike Serbia and especially Poland, which actively purchase them abroad. In Polish exports, the share of imported raspberries already exceeds 52%, and Poland purchases the main volume from Ukraine.
In fact, almost half of the frozen raspberries exported by Poland are of Ukrainian origin. It is the affordable Ukrainian raspberries that allow this country to maintain its position among the leaders of the world market.
If we analyze net export volumes, Ukraine supplies 65 thousand tons of frozen raspberries to foreign markets, while Poland supplies about 16 thousand tons. Thus, in 2024, Ukraine exported four times more frozen raspberries than Poland.
Interestingly, Ukraine is still slightly behind Serbia in terms of total frozen raspberry exports. In 2024, Serbia exported 67.7 thousand tons of raspberries, while Ukraine exported 65.1 thousand tons.
However, Serbia imported 4.7 thousand tons for further re-export, which reduced its net exports to 63 thousand tons – 2 thousand tons less than to Ukraine.
Between 2022 and 2024, Poland's share in Ukrainian raspberry exports fell from 63% to 35%. The share of Germany, the Czech Republic, Austria and France – key sales markets for Polish exporters – in direct exports from Ukraine more than doubled, reaching 48%.
Ukraine is actively taking over the market share in Poland, which has become possible due to the improvement of product quality and the level of its processing.
Over the past three years, frozen raspberry exports from Ukraine to Germany have increased by 4.5 times, to the Czech Republic by 4.2 times, to Austria by 33 times, and to France by two times. In 2024, Ukraine also exported more than 2 thousand tons of raspberries to Belgium, Italy, and Lithuania for the first time.
In addition, Ukraine is rapidly increasing its frozen raspberry exports to Canada and the United States, markets that offer significantly higher prices than the EU countries. Three years ago, Ukraine did not supply products to these countries, but now it often outstrips its Polish competitors in terms of export volumes.
Among the unusual directions of frozen raspberry exports, it is worth noting the first commercial deliveries of Ukrainian products to Argentina and Saudi Arabia.
Forecast
Given the high prices for raspberries in the previous season, EastFruit analysts predict that in 2025 and the 2025/26 season, Ukraine will update its raspberry export records and strengthen its leadership.
In particular, already in 2025, Ukraine may overtake Serbia in terms of the total volume of frozen raspberry exports.
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