Instagram has announced a new tool — “test Reels” — that will help creators test content and attract unsubscribed users, reports Engadget.
Now authors can publish videos that will be visible only to a new audience in recommendations, WomanEL has learned. The videos will not appear in the profiles or feeds of subscribers, which allows you to experiment without the risk of affecting regular viewers.
A day after publication, Instagram will provide detailed analytics: views, likes, and comments. Meta introduced the feature in response to requests from creators who want to better understand their potential followers and test new genres.
This update promises to be a useful tool for those who want to expand their audience and find an effective format for their content.
In addition, Instagram recently introduced the ability to completely reset recommendations.