Nike has come under fire for a new running T-shirt, the Dri-Fit ADV Short-Sleeve Running Top, which is similar to the Satisfy brand. The model is available in bright blue and dark gray for $100, and its main feature is the so-called “holey” design, says WomanEL.
The holey design of Nike T-shirts: a new trend or plagiarism of the famous Satisfy Running brand. Source: Instagram
As Highsnobiety writes, Nike calls the tiny holes on the chest and back in the product description “targeted ventilation.” However, French brand Satisfy Running claims that the design resembles their MothTech technology, which has been the company's proprietary development since 2016.
This is a copy of our approach, and we are surprised to see such a product from Nike, – said Tommy Hubert, PR director of Satisfy.
MothTech T-shirts, which cost around $140, have been a symbol of the brand's innovation for many years. During the development process, Satisfy designers created openings based on body mapping for optimal ventilation during running. In addition, T-shirts are usually equipped with partially reflective prints, which also appeared in the new model from Nike.
MothTech brand T-shirts Satisfy. Source: Instagram
Satisfy representatives called the move “lazy plagiarism” and criticized Nike for using someone else's ideas in a press release for Highsnobiety.
The design strongly resembles our MothTech signature style. This is disappointing to see from a large corporation that so carefully protects its own image and intellectual property, Satisfy expressed its disappointment.
At the time of writing, Nike has not provided any official comment. However, the situation further highlights the challenges facing the sports giant, including a declining share price and constant attempts to maintain its position in the face of competition from new innovative brands. with the help of artificial intelligence.
