Hailey Bieber has once again proven that her name is associated not only with fashion, but also with an influential beauty business, writes WomanEL. According to the Lefty platform, the model topped the ranking of the most influential beauty influencers of 2024, beating stars such as Ariana Grande and Kylie Jenner, reports Tribune.
The key to her success is her own cosmetics brand Rhode, which reached an EMV (Earned Media Value) of $2.2 billion in a year. EMV is an assessment of the organic influence of a brand in the media space, which takes into account mentions on social networks, customer reviews and user content.
The Rhode brand is known not only for the quality of its products, but also for innovative approaches, such as the Rhode Lip Case – an iPhone case with a place to store lip balm. This convenient novelty has become a real hit among fans.
Top 5 influential celebrities (EMV):
- Haley Bieber – $2.2 billion;
- Ariana Grande – $421 million;
- Kylie Jenner – $408 million;
- Selena Gomez – $180 million;
- Jisoo – $160 million.
Recall that in the summer of 2024, Hailey and Justin Bieber became parents for the first time and revealed the baby's name.
