The civilian wife of excellent foreign affairs Dmitry Kuleba, Svetlana Paveletska, together with partners opens an innovative intimate goods shop in Kiev. Its main concept is a conscious approach to sexual health and psychological comfort, writes WOMANEL.
The idea of starting such a project has caused a lively discussion on the network. Some users support the initiative, considering it an important step to sex education and revealing the topic of mental health. Others criticize the idea, stating that in war, you should focus on other priority. -Shop during the war. Source: Instagram
In 2025, intimate stores have long ceased to be taboo. But the launch of such business during the war divided the society into two camps. Svetlana Paveletska responded to criticism in her post:
she emphasizes that intimate health is not a luxury, but a need, especially in stressful conditions.
According to Svetlana, it is not just a sale of goods, but the creation of a culture of conscious attitude to one's own body, emotions and needs.
Discussion in Social networks do not subside. Someone rejoices in the opening of a new space, someone considers the topic late. Thinking about the other, they write critics. IS-Layout-Flow “>
Why not? Do people not care about sexual health during the war? And what are the couples that separately? And those who without couples? Why not now? ..
This approach makes you think: should I delay the care of yourself “for later”? Earlier, Dmytro Kuleba and Svetlana Paveletska told the history of their relationship.
