WomanEL learned that the spring collection from PUMA includes the legendary Speedcat sneakers, which have been synonymous with speed, precision, and performance for over 25 years. And to celebrate the release of new bestsellers, the brand decided to collaborate with one of the brightest Ukrainian artists – DOROFEEVA.
As part of the collaboration, the iconic Speedcat sneakers received a unique custom from the artist: a metal pendant with a “harbit” heart, patches, a branded bracelet and an additional lace. This collection embodies the spirit of freedom, drive and individuality that unites PUMA x DOROFEEVA.
This is the first collaboration between the sports brand Puma and a Ukrainian star, which is a landmark event, as it demonstrates how our creators become part of global projects.
Recall that earlier, Ukrainians shot a commercial video for A$AP Rocky and Puma.