Language is constantly changing, and some words that were previously used only in a narrow circle suddenly become widespread. One of these is “zashkvar”. It has not only become entrenched in modern slang, but has also become a vivid characteristic of people, events, and phenomena. Today, WomanEL tells what zashkvar is and why this word is so popular.
Content Where did the word “zashkvar” come from? Why did the slang word become popular? How dangerous is zashkvar in the modern world and how to avoid it? 
What is a zashkvar and why did this word become popular? Photo: freepik.com
Where did the word “zashkvar” come from?
Although the word seems relatively new, its roots go back to military and criminal jargon. In the criminal world, to “get dirty” meant to tarnish one’s reputation through an unworthy act or contact with those of low status. Later, this term went beyond prison vocabulary and entered youth slang.
In modern usage, “zashkvar” refers to a situation where someone has done something shameful, strange, or downright unacceptable. It could be a compromising act, a botched prank, or even a ridiculous statement that causes outrage.
Why did the slang word become popular?
The popularity of this word is associated with the development of social networks and blogging culture. People have become more active in discussing scandals, criticizing famous personalities, and exposing dishonest actions. In this context, “zashkvar” turned out to be an ideal term for a short and apt assessment of events.
Social media has made this expression a meme. When someone gets into a scandal, the audience instantly reacts with comments: “That’s a mess!”, “A complete mess!” or “How can you get so messed up?” The word has become so popular that it has even entered the political and business lexicon.
Why is sloppiness dangerous in the modern world and how to avoid it?
In the age of the Internet and rapid information transfer, it's possible to “go bad” in just a few seconds. One bad statement or questionable action can ruin your reputation. Brands, stars, bloggers, and politicians carefully monitor their words and actions, because any “bad” can cost you trust, contracts, and careers.
As one popular blogger said: “A blunder is when your words or actions become toxic even to yourself.” Indeed, correcting the consequences of such situations is sometimes much more difficult than avoiding them.
The main rule is to be careful about what you say and do. In the age of digital technology, any statement you make can be taken out of context and used against you. However, it is important to understand that sometimes a “smear” is not just an unpleasant situation, but a valuable lesson that helps you rethink your views and actions.
So, if you don't want to become the hero of a loud “smear”, you should think about your words and carefully monitor how the world perceives you.
Previously, we talked about what cringe is: its meaning, origin, and how to use it in modern language.