British startup Synthesia, backed by Nvidia, has introduced new digital avatars. They are created by artificial intelligence and can convey human emotions through user input. CNBC reports this.
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The company said its avatars could blur the lines between the virtual world and real-life characters. Their work aims to eliminate cameras, microphones, actors, lengthy editing and other costs of creating professional video.
Synthesia has a studio in London where actors read scripts in front of a green screen to teach the system.
During one demonstration, the company showed three lines of text that are inserted into its platform: “I am happy. I'm upset. I’m disappointed,” after which the AI-generated actor in the video read the text in accordance with each corresponding emotion.According to Synthesia, the startup’s technology is used by more than 55,000 companies, including half of the Fortune 100, to creating digital avatars for corporate presentations and training videos.
Synthesia
Founded in 2017, Synthesia raised $90 million from investors last year at a valuation of around $1 billion, making it one of the UK's “unicorn” AI firms.
The company also has Accel and Kleiner Perkins as shareholders. , GV, FirstMark Capital and MMC.
Fake Content Concerns
The company has expressed concerns about how its videos could be used to create fake news content. Synthesia said publishers must register as enterprise customers to create synthetic avatars. Content created with its technology is reviewed by moderators.
Synthesia does not publicly disclose pricing for its enterprise clients.
The company also requires all of its new clients to go through a thorough Know Your Customer process “, similar to those used in the banking industry, which helps prevent attackers from creating fake company profiles to spread misinformation.
