In the first days of the Black Friday promotion, sales of goods in the Epicenter chain increased by more than a third.
In the first days of the Black Friday promotion, sales of goods in the Epicenter chain increased by more than a third. Ukrainians spend the most on household chemicals, holiday goods, auto goods, tableware, appliances and electronics.
The Black Friday promotion in the Epicenter chain and the online store epicentrk.ua began on November 22. Already in the first days of sales, Ukrainians demonstrated increased interest in discounted goods, which reach 70%. According to the company's analytics, in the first three days of “Black Friday” (November 22-24), Epicenter's turnover increased by 35.5% compared to the same period in October.
For example, sales of holiday goods (Christmas trees, decorations, toys, etc.) increased 16-fold during the specified period, while sales of cosmetics, gifts, textiles, and children's toys increased approximately twofold. Automotive goods demonstrated high growth rates of sales, which was due to the onset of cold weather and the seasonal increase in demand for windshield wipers (4.5-fold increase), washers (more than 3-fold), and winter tires (almost double).
As a result of the new wave of missile attacks on Ukrainian energy system facilities and the return of rolling blackouts, Ukrainians began to buy energy products more often again. In the first days of the Black Friday promotion, sales of charging stations increased 4-fold, power banks and generators – 3-fold, and gas cylinders and camping stoves – 2.5-fold. Sales of rechargeable lamps and lamps, clothing, and footwear also increased significantly. , – comments the director of retail trade of the Epicenter chain Dmitry Tanko. – The results of the “Black Friday” promotion in the country will largely depend on external factors: the information field, consumer sentiment, the number and duration of air raid sirens, etc.”
However, the company expects a gradual revival of sales closer to the final period of the promotion, which will last until December 2.
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