Generation Z, or buzzers, are people born between the mid-1990s and the beginning of the 2010s, the Industrial Zaporizhzhia site writes. They grew up in an era of digital revolution, globalization and social upheaval. They are called the first truly digital generation, and their impact on the economy, culture and society is already being felt around the world. Journalistic research made it possible to collect an in-depth portrait of this generation, in particular, through interviews with experts, buzzers themselves and analysis of key trends.
Buzzer portrait: numbers, facts, characteristics< /h2>
Zumers are often portrayed as technologically savvy, socially responsible, and open to change. But what makes them unique? To better understand this generation, we turned to sociologists and psychologists who study their impact on society.
Technology as part of DNA
For Generation Z, the Internet is not a tool, but a habitat. According to a study by the Pew Research Center, more than 95% of Buzzers have smartphones, and 45% of them are constantly online. This constant connectivity shapes their worldview: they have instant access to information, news and entertainment.
“They not only consume content, but also create it,” says sociologist Olena Kravchuk. — Zoomers are the generation of creators of TikTok, YouTube and Instagram. Their technological skills are changing the approach to work and education.”
Global Thinking
Unlike previous generations, Zoomers were born into a world where cultural boundaries are blurred. Globalization has made them more open to diversity, tolerance, and cooperation. They are interested in environmental issues, social equality, and inclusion. For example, 62% of Zoomers, according to a Deloitte study, are willing to pay more for environmentally friendly products.
“Environmental awareness is not a fashion trend for them, but a necessary condition for existence,” says Igor Lytvynenko, an expert in business social responsibility.
Openness and the desire for authenticity
Social networks have changed the perception of authenticity. Zoomers prefer brands that are honest and transparent. At the same time, they themselves strive to be authentic, avoid fakery and social patterns.
How is the worldview of zoomers formed?
This generation’s worldview was shaped by a period of instability. They have experienced the 2008 financial crisis, the COVID-19 pandemic, and a series of social and political upheavals. These events have strengthened their ability to adapt to change and seek new opportunities.
“Zoomers understand well that stability does not exist,” explains psychologist Natalia Andrushchenko. “They know how to adapt to new realities and use every chance for development.”
Zoomers in society: what is their impact?
Work and career
Zoomers are changing the job market, preferring flexibility and self-fulfillment. They often choose to freelance or work in startups, where they can unleash their potential. A LinkedIn survey showed that 70% of Zoomers consider work-life balance important.
“They are not attracted to standard office schedules,” says HR consultant Maria Gavrylyuk. “They want to work on projects that matter and strive for rapid career growth.”
Consumer Culture
Zoomers prefer personalized products and services. They are willing to spend more on brands that align with their values. Online shopping is their primary way of shopping.
Education
This generation values convenience and quick access to knowledge. Traditional forms of learning are giving way to online courses, self-study platforms, and interactive apps.
Challenges for Zoomers
While buzzers show great potential, they also face serious challenges:
1. Information overload
The constant stream of news and messages can cause anxiety and reduce concentration. According to the American Psychological Association, 58% of young people suffer from stress related to information noise.
2. Psychological problems
Social networks create pressure for appearance and success, which often leads to emotional burnout.
3. Economic instability
Young people are facing difficulties in the labor market due to global crises and the automation of many professions.
A generation that changes the rules of the game
Buzzers are already having a huge impact on the world, shaping new trends and rethinking old approaches. They live in a digital reality, think globally, and strive for authenticity. Their contributions to society are just beginning, but it is already clear that this generation will be a driving force for change.
