One of the most famous German brands BOSS presented a new spring-summer 2024 campaign. Under the slogan “The choice is yours,” the campaign brought together about 100 ambassadors, including supermodels, actors and athletes, says WomanEL.
Brazilian supermodel Gisele Bündchen. Source: Instagram
The leitmotif of the collection, distinguished by a large-scale campaign all over the world, was the Double B monogram, presented on many products – from clothing to accessories. This characteristic detail has become a symbol of a real boss of a personality who is always on top.
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Under the slogan Double B, Every Me, world-famous stars have united for a new campaign. Celebrities include Brazilian supermodel Gisele Bündchen, British model Adwoa Aboah, South Korean actor Lee Minho, Italian tennis player Matteo Berrettini and British singer and actress Suki Waterhouse.
The main accents of the new collection are soft shades, light textures and a play on contrast. Smoothness and structure, opacity combined with transparent elements – all this provides a fresher look and is ideal for the warmer seasons.
Supermodels, actors and athletes at BOSS. Source: Instagram 
The choice is yours… Source: Instagram 
Double B, Every Me. Source: Instagram
The men's collection is represented by light outerwear. In particular, classic trench coats combined with elegant shirts and suits, cream blazers, beige vests, light brown sweaters combined with leather sneakers.
In the women's collection, preference was given to fabrics that contrast with more structured, fitted things. The main features of the collection are neutral oversized blazers, combined with matching trousers and monochrome looks in classic black.
Items from the new BOSS collection can be purchased in official stores and on the website. Each of the selected Amasadors will express key aspects of their personality by wearing pieces with the Double B monogram. Fans of the brand will also be invited to participate online using a unique filter on the social network Instagram.
Calvin Klein's new campaign previously brought together famous brand ambassadors.
