45-year-old American singer and actor Usher opened the campaign season and fueled interest in the Skims line, and also announced the release of his ninth studio album Coming Home, says WomanEL.
Usher stripped off for promo. Source: Instagram
As Variety writes, Usher will headline the 2024 Super Bowl, and a limited edition of the upcoming album will be available exclusively on the Skims website. To create a stir, the artist undressed to promote the new men's collection of the Kim Kardashian brand.
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When I was asked to sign up for Skims Mens, I was very touched. Kim is a longtime friend of mine who has always supported my work, so the opportunity to collaborate together on a campaign that supports both of our highly anticipated launches made sense, the singer said.
New men's collection of the Kim Kardashian brand. Source: Instagram
The most successful R&B musician presented two existing collections of men's clothing for the brand: Skims Stretch and Skims Cotton. The latest drop will also include four new colors: Stone, Midnight Blue, Military and Oxblood.
Previously, seductress Jeremy Allen White posed against the backdrop of skyscrapers in a Calvin Klein campaign.