Shares of the German company Puma fell by 13.4%. The reason is weak financial indicators in the US and China and a lowered forecast for 2025, Reuters writes.
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Puma expects its full-year sales in 2025 to grow by a low- to mid-single digit percentage, adjusted for exchange rates. In 2024, it grew by 4.4%, giving the company €8.82 billion ($9.61 billion) in revenue. Puma had previously forecast that 2025 growth would be higher than 2024.
“Our 2025 outlook is below the expectations we set a year ago, both in terms of the high and low end,” said CEO Arne Freundt.
Operating profit before tax (EBIT) in 2025 is estimated at €520-600 million, which includes one-time charges of up to €75 million for the cost-cutting program. The forecast underlying EBIT of €560 million is significantly below analysts’ previous estimates of €693 million.
The company also warned of potential risks from trade disputes, currency instability and geopolitical tensions. Puma shares fell 13% after weak 2025 outlook
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