Ukrainian men's clothing brand Indposhiv presented an advertising campaign dedicated to the indomitable Ukrainian spirit. The main character of the campaign became the Permanent Representative of Ukraine to the UN, Serhiy Kyslytsia, who personifies the power of words and resilience, writes WomanEL.
The idea to invite Mr. Kyslytsia to cooperate arose in 2022 after his emotional speech at the UN. In the frame, the ambassador posed in a black suit. In one of the pictures, Serhiy Kyslytsia appeared with his pet. According to the designers, this campaign demonstrates that elegance goes beyond appearance, touching on character and principles.
The photographer of the campaign was Sasha Maslov, a native of Kharkiv, known for his work for such publications as The New York Times, The Atlantic and Forbes. He regularly comes to Ukraine, documenting the events of the war and the lives of Ukrainians.
Serhiy Kyslytsia in the lens of Sasha Maslov. Source: instagram.com/indposhiv_official
I was delighted with the rhetoric, the mastery of the word, everything! And that's when I had the dream of making Mr. Kyslytsia the face of Indposhiv… Serhiy Kyslytsia was chosen for a new campaign dedicated to the indomitability of the Ukrainian spirit, because we believe that elegance is not limited to appearance, but is manifested in character and devotion to one's principles. Serhiy Kyslytsia as part of this campaign embodies these traits and helps convey our mission — to be not just a brand, but a symbol of unchanging quality and character… For over 15 years, Indposhiv Bespoke has been working to ensure that every man, choosing our suits, feels his uniqueness and strength,
commented the founder of the brand, Kateryna Vozianova.
Indposhiv Bespoke House has been operating in Kyiv since 2017 and specializes in custom tailoring of men's suits.
Recently, a Ukrainian model from Mariupol appeared on the cover of Vogue in an interesting image.
