The world of fashion and music have reunited. Dua Lipa, a famous British singer and winner of several Grammy awards, has become the new face of the CHANEL 25 bag campaign. This collaboration combines the elegance of the French fashion house and the artist's modern style, writes WomanEL.
Dua Lipa is the new face of CHANEL 25. Photo: Instagram
The campaign kicked off with a short film directed by Gordon von Steiner, a director known for his music video-inspired aesthetic. The story centers on Dua Lipa's day in New York: from walking through the bustling streets of Manhattan to working in the studio on new projects.
The special atmosphere of the video is created by the legendary Fine Young Cannibals track “She Drives Me Crazy”, which perfectly conveys the spirit of freedom, dynamism and lightness.
I love this song! It's from the 90s, an era that always inspires me. It's felt in everything: fashion, music, cinema. It perfectly conveys the freedom of self-expression and the drive of a big city, – shares Dua.
The CHANEL 25 bag is a modern reinterpretation of the iconic elements of the brand. It combines:
- quilted leather,
- the iconic chain intertwined with leather,
- several functional pockets that add practicality.
A new era of fashion accessories… Photo: Instagram
The model is available in three sizes, allowing every woman to choose the perfect option for herself.
I am obsessed with this bag! It suits me perfectly, because I am always on the go. There is a place for everything: books, sunglasses, notebooks and even my crystals, – admits Lipa.
For Lipa, this collaboration is not just a fashion shoot, but a real lifestyle manifesto. The CHANEL 25 campaign reveals her as a person who values independence, creativity and dynamism.
It is about strength, play and joy. The same emotions that I experience as an artist, – says the star.
The campaign was photographed by David Sims, who masterfully captured Dua's character and style in every shot. The full collection of images and the official release of CHANEL 25 will be released in March.
We previously reported that SOVA and KOLA are launching a jewelry collection for Valentine's Day.
