The world of beauty never stands still: each year brings new trends, techniques, and colors that define the image of the modern woman. In 2025, makeup will become even more personalized, tech-driven, and inspired by both nature and digital culture. Beauty trends no longer impose strict rules – instead, they offer countless ways to express individuality. In this article, Baltimore Chronicle’ll explore in detail which makeup styles will dominate in 2025, the most popular techniques, and what to keep in mind to stay on trend.
Natural Look and Transparent Skin – The New Classic
In 2025, the trend toward natural beauty will reach a new level. Skin is expected to look not perfect, but alive—with a natural glow, slight imperfections, and fresh radiance.
Key features of this style include:
- Lightweight foundation with a moisturizing effect
- Minimal powder, maximum glow
- Creamy textures instead of powders
- Sheer blush and subtle highlighter
The “Skinimalism” Technique in the Spotlight
The term “skinimalism” (a fusion of skin + minimalism) refers to using minimal makeup to preserve a natural look. Makeup artists recommend replacing full-coverage foundations with BB creams or tinted moisturizers.
This trend is popularized by global stars like Zendaya, Rosalia, and Hailey Bieber, who prefer fresh, glowing looks that highlight healthy skin.
Bold Accents: Colorful Eyeshadows, Liners, and Lips
Despite the preference for natural looks, 2025 will also bring joy to fans of color. Experimenting with bold palettes, especially around the eyes and lips, is making a strong comeback.
Among the favorites:
- Neon or pastel eyeliner
- Metallic eyeshadows with shimmer
- Plum, coral, or dark cherry lips
- Experimental color combinations
Makeup as an Art Form
In 2025, makeup as a form of artistic expression is gaining traction. Artistic approaches include glitter, stickers, rhinestones, drawings, and graphic elements. This is especially popular among Gen Z users and on platforms like TikTok and Instagram.
Glossy Skin, Dewy Finish, and “Glass” Effect
Glossy textures will dominate face makeup. The trend of “glass skin”—a smooth, radiant complexion—remains relevant and evolves into multiple variations, from luminous cheekbones to hydrated lips.
Key products for achieving this effect:
- Liquid highlighters
- Hydrating sprays
- Glossy balms
- Cream products with light-reflective particles
The Key Role of Skincare
Beauty routines now extend beyond makeup. Many brands are integrating skincare ingredients into makeup products, such as hyaluronic acid, niacinamide, and peptides. As a result, makeup not only enhances appearance but also nourishes the skin.
Retro Is Back: Influence of the ’90s and 2000s
Modern trends are drawing inspiration from the past. In 2025, makeup elements from the 1990s and early 2000s are making a strong comeback, reflected in colors, textures, and shapes.
Typical features of retro style:
- Contoured lips with dark lip liner
- Mirror-like lip gloss
- Blue and silver eyeshadows
- Heavy mascara and eyeliner
A Modern Take on Classic Trends
Fashion enthusiasts combine retro elements with modern techniques to create unique styles. For instance, they may opt for sheer coverage foundations while retaining iconic glossy lips or bold graphic liners.
Makeup Meets Technology: Augmented Reality and Personalization
The beauty industry is actively integrating technology. In 2025, AR (augmented reality) makeup, which allows users to “try on” looks virtually before applying them, is becoming mainstream.
In addition:
- Brands are offering personalized cosmetics using algorithms
- AI apps help users find the perfect shades
- New gadgets assist in precise makeup application
Smart Cosmetics
Innovative products are emerging that change color depending on skin pH or temperature. This opens the door to adaptive and dynamic makeup that evolves with the wearer.
Comparison Table of Key Makeup Trends for 2025
| Trend | Key Features | Recommended Products |
|---|---|---|
| Natural Skin | Light, glowing, barely-there makeup | BB cream, cream blush, highlighter |
| Bold Accents | Color, shimmer, unconventional shapes | Pigments, glitter, colorful eyeliners |
| Glossy Texture | Dewy finish, radiance | Hydrating mists, glosses, liquid highlighter |
| Retro Style | ’90s vibes, lip gloss, defined lips | Dark liner, lip gloss, blue eyeshadow |
| Tech-Driven Makeup | AR, AI, customization | Apps, smart cosmetics, beauty gadgets |
The “Clean Girl” Look: A Trend That Stays Strong
The clean girl aesthetic remains highly relevant in 2025. It combines simplicity, neatness, and a natural finish. The goal is to look effortlessly polished using minimal makeup.
Clean girl makeup elements:
- Even-toned skin
- Brushed-up brows with gel
- Natural blush
- Clear lip gloss
This trend reflects a broader movement toward conscious beauty and simplicity in everyday appearance.
What to Avoid in 2025
As new trends emerge, some older styles fall out of favor. In 2025, the following are considered outdated:
- Heavy contouring
- Matte, flat skin with no glow
- Dramatic false lashes
- Bold lipsticks without proper lip care
Modern makeup should not only look beautiful but also feel comfortable, functional, and skin-friendly.
Earlier we wrote about how your skincare routine will change in 2025.