Labubu are unique collectible figures that have become a true obsession for millions of fans around the world in recent years. These characters, resembling a mix of mischievous elves and fantasy creatures, have taken over the designer toy market thanks to their distinct appearance, limited production, and rising cultural appeal. At first glance, they may look childish or quirky, but some figures sell for thousands of dollars. As noted by the editorial team at Baltimore Chronicle, Labubu’s popularity is not just a trend—it’s a cultural phenomenon.
What Are Labubu and Where Did They Come From
Labubu are characters from the “The Monsters” figure series created by artist Kasing Lung in collaboration with the Chinese company POP MART. They first appeared on the market around 2016 and quickly gained popularity in China, Taiwan, Japan, and eventually globally.
Kasing Lung is a well-known Hong Kong-based artist who draws inspiration from dark fairytale aesthetics. Labubu is one of his most iconic characters: large-headed, sharp-toothed, with mischievous eyes and often unique outfits. Figure series are typically released around specific themes such as Halloween, Forest Night, Circus, or Winter Wonders.
The figures are sold in “blind boxes”—sealed packages where the buyer doesn’t know which character they’re getting. This element of surprise adds excitement and drives interest in collecting them all.
Why Labubu Became So Popular
Several key factors explain Labubu’s explosive popularity:
- Limited edition releases
POP MART releases each series in small quantities, creating scarcity and high demand. - Blind boxes as a game element
Not knowing which figure you’ll get makes collectors buy more to complete a set. - Unique visual style
These figures have a signature whimsical, eerie design that triggers nostalgia and curiosity. - Social media exposure
Influencers on TikTok and Instagram post unboxing videos and showcase their collections, boosting visibility. - Community building
Fans join groups, trade figures, and attend exhibitions, making Labubu part of a lifestyle.
POP MART’s Role in Labubu’s Rise
POP MART is a major player in the designer toy industry. It has built a strong infrastructure to promote Labubu by:
- Opening stores in major Asian cities
- Partnering with popular artists
- Participating in events like Comic Con and Art Toy Expo
- Launching mobile apps for collectors
This ecosystem keeps the brand in the spotlight and Labubu constantly in demand.
Why Labubu Are So Expensive
Labubu figures range in price from $10 to over $5,000, depending on rarity and condition. Key pricing factors include:
1. Rarity
“Secret edition” or limited-release figures can be worth tens of times more than standard ones.
2. Packaging condition
Collectors prefer mint-condition figures in their original boxes, which significantly raises the price.
3. Release year
The older the series, the harder it is to find, which increases its value.
4. Collector demand
On platforms like eBay, Grailed, or StockX, prices are driven by bids and overall demand.
5. Brand collaborations
Labubu figures released in partnership with major franchises like Disney or Hello Kitty are more expensive.
Labubu Prices in Different Markets
| Series Name | Average Price (USD) | Rarity Level | Format |
|---|---|---|---|
| Labubu Forest Night | 35–70 | Common | Blind box |
| Labubu Halloween Limited | 150–350 | Limited | Blind box |
| Snow Labubu 2021 | 400–900 | Rare | Open edition |
| Golden Labubu | 1000+ | Ultra rare | Collectible |
Who Buys Labubu and Why
These figures are not just for kids—they’re primarily bought by adults, including art enthusiasts, designers, collectors, influencers, and even investors. Labubu has become a kind of status symbol within niche communities.
Main buyer categories:
- Collectors – aiming to complete full sets
- Influencers – using figures in visual content
- Pop art fans – viewing Labubu as a form of modern art
- Gift seekers – buying them as unique, high-end presents
- Investors – flipping rare figures for profit
Other Characters in The Monsters Series
Besides Labubu, the “The Monsters” universe includes other charming or eerie creatures:
- Zimomo – a white bear with a large head
- Spooky Boo – a cute, ghost-like figure
- Yaya – a dark-cute bunny
- King Labubu – the regal version of the main character
Each figure has a distinctive aesthetic, theme, and fan base.
How to Spot a Genuine Labubu
As popularity grows, so does the number of fakes. Here’s how to identify an original Labubu:
- Examine the plastic quality carefully
- Check for the POP MART logo
- Inspect the packaging—it should have full-color original design
- Ask the seller for a certificate or receipt
- Avoid suspiciously cheap offers without product photos
Where to Buy Authentic Labubu Figures
- Official POP MART website
- Online stores like Amazon, StockX, eBay
- Designer toy retailers
- Art exhibitions and toy expos
Is Buying Labubu a Good Investment?
Like any collectible item, Labubu can have investment potential—but it comes with risks.
Pros:
- Prices tend to increase over time
- Rare figures can resell for substantial profits
- Demand for POP MART items remains strong
Cons:
- It’s hard to predict which models will gain value
- Counterfeits are common
- Market trends are unpredictable and fashion-driven
The best approach is to buy what you genuinely like—not just for financial gain.
Earlier we wrote about why we buy things we don’t need.