The fashion world celebrated an extraordinary event. The brand of the famous presenter and blogger Masha Efrosinina “MASHSH” shared an unrivaled update of its concept and identity, presenting a fresh collection that is designed to transform your home into a fashionable image, writes WomanEL.
From the house to the street – this is now the main message brand. The first capsule of the renewed MASHSH is dominated by a balanced and minimalistic approach using exceptional natural fabrics. One of the striking elements was the integration of traditional Ukrainian silhouettes and techniques into things.
Masha Efrosinina plunged into the fashion world with a new message: from home to street with MASHSH. Source: instagram.com/mashsh.wear
The collection contains recognizable pajamas in a variety of colors, lingerie-style dresses, casual suits, as well as quilted robes with authentic patterns that carry deep symbolism.
We wanted to create something that would evoke a feeling of home and at the same time have spiritual symbolism. Our quilted robes – soft and warm, like a blanket – are reminiscent of the technique of creating the top Ukrainian outfit “kersetki”,
the creators of the clothing explained.
Masha Efrosinina plunged into the fashion world with a new message: from home to the street with MASHSH. Source: instagram.com/mashsh.wear
The updated MASHSH brand opens up new horizons in the fashion world, while preserving the deep roots and spiritual heritage of Ukrainian culture. The new drop invites everyone to join this unique experience, where fashion is combined with comfort and tradition.
By the way, Masha Efrosinina recently appeared without makeup and received hate.
