In the second quarter of 2024, smartphone shipments worldwide increased by 6.5% or to 285.4 million units. The most popular are Samsung and Apple. This is reported by the International Data Corporation (IDC).
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< h3>Demand for AI
Supply growth is recorded for the fourth quarter in a row amid the hype around AI, and manufacturing companies are taking advantage of this. Smartphones with Gen AI will capture 19% of the market with 234 million shipments this year, and all 5 leading companies are showing year-over-year growth against the backdrop of competition, says IDC report.
Which companies are in the lead
< p>Preliminary market results show Samsung leading with 18.9% share thanks to its strategic focus on its flagships and strong AI strategy.
Apple ended the quarter in second place with 15.8% share with improved performance in China and other key regions.
Both leading companies showed modest growth compared to last year.
Xiaomi took third place with a share of 14.8%.
