Target Beauty Studio will replace Ulta Beauty shop-in-shops across more than 600 Target stores during fall 2026. The transition follows the scheduled end of Target’s retail partnership with Ulta in August, as reported by the Baltimore Chronicle.
Target prepares a new prestige beauty concept
The redesigned spaces will occupy areas currently used by Ulta Beauty at Target. They will offer skincare, cosmetics, fragrances and haircare products.
Target says the concept will feature more than 80 global and emerging brands. Over 60 brands will be completely new to the retailer. Products will also be sold through Target.com and the Target mobile app.
Customers can expect:
- exclusive prestige and emerging brands;
- personalized help from trained beauty employees;
- displays explaining trends, ingredients and new products;
- beauty-focused Target Circle rewards;
- access to the same assortment online.
The retailer describes the project as an elevated but accessible beauty experience. Further expansion is planned after the first 600 locations open.
Ulta Beauty partnership ends in August 2026
Target and Ulta announced their separation in August 2025. Both companies agreed not to renew the contract after its August 2026 expiration.
| Key change | Details |
|---|---|
| Current format | Ulta Beauty at Target |
| Replacement | Target Beauty Studio |
| Initial rollout | More than 600 stores |
| Launch period | Fall 2026 |
| New-to-Target brands | More than 60 |
Ulta products will remain available at participating Target stores until the agreement expires. Ulta will continue developing its standalone retail network, while Target builds its own premium beauty destination.
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