This time, the main and most anticipated PR event of the year — the International Forum PRNext — 2025 — will be held on April 3 in Kyiv, where top industry experts will gather to share fresh insights, non-trivial cases and relevant anti-crisis strategies.
The motto of the International Forum is Nurturing trust.
Chairperson of the PRNext Organizing Committee Elena Derevyanko, Vice President of the Ukrainian PR League and co-founder of the PR Service Agency commented on the logic of the program formation: “The modern world is filled with a huge number of diverse stressors that affect socio-political and economic processes. What seemed unshakable or, at least, established and understandable, is shattered before our eyes in a matter of hours. However, the formation of a target reputation is a continuous process that should occur in any weather. Therefore, at PRNext-2025 we will discuss the current basic frame of reputation management both methodologically and through illustrating cases.”
The agenda includes the following current topics:
- How to manage reputation in conditions of complete uncertainty? What can business do for veterans? How to restore trust after a reputational crisis? How to safely collaborate with influencers? Advocacy strategies for business. Rebranding in times of change. How to work together on the international image of Ukraine? And even humor in corporate communications!
In addition to speeches and professional discussions, the 10th anniversary award ceremony for the winners of the National Rating “Reputational ACTIVists” will take place within the framework of PRNext-2025.
Reference
The international forum PRNext has been held since 2002 (until 2023 it was called the International PR Festival). The forum annually brings together more than 300 Ukrainian PR professionals, company executives and representatives of related industries. PRNext is a non-profit event that exists thanks to the support of the community and is thematically focused on covering issues of effective reputation management in business and the development of the reputation institute in society.
Registration is already open! Early bird conditions are valid until March 15 — hurry to get a 30% discount.
Register now and become part of PRNext-2025!
It will be interesting, useful and inspiring!