The Chinese company Pop Mart, manufacturer of the popular Labubu toys, announced a record growth in its financial results for the first half of 2025. According to its report on the Hong Kong Stock Exchange, this is reported by Baltimore Chronicle, with reference to Liga.net.
The company’s revenue surged by 204%, reaching 13.88 billion yuan ($1.93 billion) compared to the same period in 2024. Net profit skyrocketed by nearly 400%, totaling 4.7 billion yuan (over $650 million).
The most significant growth for Pop Mart was recorded in North America (+1142%) due to the active expansion of its network in the U.S., where the number of stores increased to 41, and in Europe (+730%), where 18 stores are already operating. The Monsters toy series, particularly the most popular one — Labubu, contributed approximately 35% of the total revenue. Overall, plush toy sales made up 44% of the company’s income (6.14 billion yuan, over $850 million), which is 14 times higher than last year.
Pop Mart’s founder and CEO, Wang Ning, admitted in a July interview with Chinese media that the pace of the company’s global expansion has far exceeded initial forecasts.
Earlier we wrote about why Labubu toys are trendy and why they’re so expensive.